SEO specialist in St. Petersburg... and at a loss!

Good afternoon

An SEO specialist is with you again. Once again, I failed to find time to promote my website on social networks and other external platforms such as Yandex Zen.

There is very little time left until the end of the year, and I need to catch up and interest my readers in something new.

Website promotion

Let's talk about website promotion. What, for example, is meant by this term?

Usually, when people say “website promotion,” SEO comes to mind. But is this really true? Let's figure it out.

According to Wikipedia:

Website promotion is a set of activities that includes various channels. The Wikipedia article mentions the following:

• Search engine optimization - website optimization to achieve high positions in search engines for relevant queries;
• Contextual advertising - showing ads to users who are interested in it right now;
• Display advertising - placement of advertising banners on third-party resources;
• Industry and price aggregators - platforms with catalogs of goods and services from different companies;
• Targeted advertising on social networks - displaying advertising taking into account the demographic data and interests of the user;
• Affiliate programs;
• Video advertising and mobile advertising are channels that are growing rapidly, especially mobile advertising;
• Email marketing - mailings to users who have agreed to receive information;
• Content marketing - creating valuable content that solves audience problems;
• SMM is the creation of a loyal audience on social networks through useful content and interaction with users.

I would suggest reducing this list to 4 main areas:

• Search engine promotion;
• Advertising;
• SMT;
• Email marketing.

Why is this so? Because:

• Search engine promotion includes not only working with external sources (catalogs, aggregators), but also content marketing, media advertising and other aspects of internal website optimization.
• Advertising is all types of advertising activities, be it display banners, contextual advertising or targeting in social networks. All these methods require investments in the budget.
• SMM covers work with social networks, where, in addition to regular content, elements of content marketing and targeting can be used.
• Email marketing is a separate tool that I personally do not work with, but it can be integrated into other promotion strategies.

All of these channels not only help promote specific services listed on the site, but can also be used to promote the site itself. After all, as a rule, each of these channels encourages the user to visit the site, which directly affects SEO indicators and helps promote the resource in search results.

Thus, these methods can serve as search engine optimization tools, promoting the site not only through traditional methods, but also through various advertising and social activities.

As an SEO specialist, I am aware of the need to master other areas of Internet marketing, such as SMM and contextual advertising, for an integrated approach to promotion.

If you have any questions about website promotion, do not hesitate to contact the SEO studio "SEO COMPUTER". We will help you with any tasks in the field of SEO and Internet marketing. Write to us by email info@seo.computer.

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