As you know, content is the most important element of any website. But what does this really mean?
Search engines are constantly improving their algorithms to ensure that pages with high-quality and useful content appear in search results. The first impression of a website is formed from the main page, so it plays a key role in the user’s perception of the company. Let's look at what you should pay attention to when conducting a site content audit.
Our experts have prepared key points that you should pay attention to when checking the content on the site:
1. Checking for “nausea”
Search engines do not evaluate texts with excessive repetition of the same words positively. This makes the page difficult to read and can affect its ranking in search results. Over-optimized pages with such texts often have poor ranking results.
To check the level of “nausea”, use special services. Each of them may have its own characteristics in counting repetitions, but on average it is considered the norm that the share of repeated words should not exceed 5-15% of the total volume of the text.
2. Tags
Tags such as
And <description>, can be checked in the page code. Tag <title> must be a coherent sentence and no more than 80 characters long. In the meta tag <description> A brief description of the page is posted, which should be within 160-250 characters. This description is displayed as a snippet in search results.</p><p>To attract the user's attention, try to include keywords and unique sentences in the snippet. It is also important that the snippet is readable and attracts attention. Don't forget to use headings <h1>, <h2>, <h3>, which play an important role in ranking and should contain keywords.</p><h2>3. Semantic uniqueness</h2><p>The technical uniqueness of the text can be checked using anti-plagiarism services. Ideal text uniqueness is 100%. Search engines may not index pages well if their content is repeated on other pages.</p><p>Semantic uniqueness depends on technical uniqueness. If the same text fragments are repeated on several pages of a site, search engines may perceive this as spam.</p><h2>4. Quality of the text and benefit to the reader</h2><p>1. Compliance with information style</p><p>To check the text for style compliance, use specialized services that will help remove redundant or complex wording. A good result is 7.5 points or higher.</p><p>What does useful text mean by this standard:</p><ul><li>The text is easy to understand, without complex expressions.</li><li>Contains useful information relevant to the topic.</li><li>The text is well structured.</li><li>Instead of general phrases, the text includes specific data and facts.</li></ul><p>2. Readability</p><p>Check the text for readability using services that allow you to evaluate the ease of perception and simplicity of the content.</p><p>3. Structure and content</p><p>Texts on banners are not indexed, so they must be written in a separate place. Phrases like “the best” or “one of” should be supported by facts and figures. Icons, graphs and infographics should complement the text and not raise additional questions.</p><p>4. Text analysis</p><p>Pay attention to the logic and structure of the text. It should not contain repetitive or intrusive information. It is also important to analyze your competitors' texts to understand what approaches they are using. Don't forget to check if the links on your pages are pointing to low-quality sites.</p><h2>5. Text filters</h2><p>Yandex uses several text filters to combat over-optimized sites. Among them:</p><ul><li>Overspam filter</li><li>Filter "Over-optimization"</li><li>"New" text filter</li></ul><p>Signs of being caught by the filter:</p><ul><li>A sharp drop in positions for one of the requests by 15-35 positions.</li><li>A sharp drop in rankings for a group of queries.</li><li>The document maintains its previous position, despite the increase in traffic.</li></ul><p>It is important to promptly detect a filter and make changes to the page content to avoid consequences. Regular work by SEO specialists helps to avoid such problems.</p><h2>6. USP and target audience</h2><p>A correctly formulated Unique Selling Proposition (USP) significantly increases the value of the content and influences the client’s choice. Remember that search engines do not promote sites that do not offer unique information.</p><p>Examples of added value:</p><ul><li>Calculator for calculating services.</li><li>Forum.</li><li>Catalog of goods or services.</li><li>Consultations with specialists.</li><li>Sorting materials.</li><li>Tests.</li></ul><p>To understand what value to add to your site, ask yourself the following questions:</p><ul><li>Is the site topic-focused, does it have unique content and information about the creators?</li><li>What are users looking for in your industry?</li><li>Is the information presented relevant to the interests of your target audience?</li><li>What target action is offered to the user?</li></ul><p>Regular content analysis is important to maintain the quality of the site. The introduction of changes should occur gradually, taking into account testing of different options. Conducting an audit and eliminating deficiencies is a labor-intensive process, but it directly affects optimization and conversion.</p><p>If you have any questions on this topic, SEO studio specialists "SEO COMPUTER" will be happy to answer them. Write to our email: info@seo.computer.</p><p>ID 1793</p>
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