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Many performers pass off a technical audit as a comprehensive SEO audit, and customers who do not understand SEO optimization accept it and do not know what to do with it next, since there are no clear recommendations.
Typically, the cost of such audits ranges from 10,000-25,000 rubles. Recommendations for this cost would be something like this:
Example 1
Example 2
To clarify the situation a little, I’ll start by defining what an SEO audit is and what it includes.
An SEO site audit is a comprehensive check of a site, usually using various checklists, to determine whether the promoted site meets the requirements of search engines according to various criteria.
The purpose of a comprehensive SEO audit is to identify problems that negatively affect the visibility and position of the site in search results, and to prepare clear recommendations for eliminating the problems found.
Depending on the type of site being promoted and the number of errors, the following types of audits may be included in a comprehensive SEO audit:
Technical audit. Allows you to find technical errors that hinder the growth of the project and correct them.
Link audit. It will allow you to understand how many links the site has, how many competitors have on the first page of search results, whether there are enough of them for promotion, what anchor keys were used, whether there is overspam on anchors.
Analysis of competitors' promotion strategies. Allows you to understand why your competitors get so much traffic. Determine priorities for creating new pages.
Checking the site in directories. It will help you understand whether the site is in regional directories, and whether information about the site is present on maps and in other business directories, how complete these profiles are and what their rating is.
Content audit. Allows you to understand whether there is text spam based on promoted keys in the texts, whether LSI keys are used, whether the structure of the document corresponds to what is in the TOP 10 search engines.
Site structure analysis. Allows you to find out what structure the site has, compare it with competitors, understand what is missing, and build the structure necessary to increase traffic to the site.
Usability audit (UX audit). By studying the behavior of visitors on the site through an analytics tool, you can improve the user experience, which will affect conversion and rankings.
Website traffic analysis. Allows you to understand how many transitions to the site were from which search engines, whether there are any problems with traffic, in which search engine, on which pages, etc.
Analysis of commercial factors. Allows you to understand how far you lag behind your competitors in the TOP, what important elements are missing on the site.
Analysis of behavioral factors. Allows you to determine a list of pages that need improvement if they are important to you.
A full SEO site audit allows you to identify all the bottlenecks of the site and correct its errors.
A comprehensive SEO audit may include various types of audits that require detailed study. A couple of screenshots in the report will not be enough to radically change the situation.
An SEO audit is an important part of any successful search engine optimization strategy. It allows you to identify problems and shortcomings in the operation of the site, and also provides valuable recommendations for correcting them.
After conducting an SEO audit, you can develop an effective promotion strategy and correct website errors. This will help increase site visibility and traffic for important queries and start saving your budget on paid advertising.
Search engine services:
✅ A free tool that shows how a search robot indexes a site, what errors it finds, whether there are restrictions on site promotion and other important information about the site being promoted.
✅ A free service for analyzing user behavior on the site and collecting metrics on interaction with the resource.
✅ A free tool designed to evaluate the quality of a website by a search engine, detect indexing problems and analyze the site through the eyes of a robot.
✅ A tool to track and analyze key web traffic metrics and user behavior, including number of visitors, traffic sources, session duration and conversion.
Online services:
✅ SEO analysis tool that includes website and competitor website auditing, backlink analysis and other useful options.
✅ A tool with extensive capabilities for studying demand, search queries and competitors.
✅ Online service for checking the uniqueness of the text.
✅ Online service for improving text, helping to find stylistic errors.
Desktop programs:
✅ A program that allows you to scan a website and quickly detect technical problems, where they occur, broken links, 404 errors, duplicate content, etc.
✅ To work with the semantic core, assess relevance, clustering, collecting and filtering search queries.
This is the minimum, without which it will not be possible to conduct a qualitative analysis.
In the video you will learn how to quickly set up tools, conduct a technical audit and understand the state of the site, as well as other useful functions for scanning and analyzing the site.
Before scraping a site, I recommend reading an article on how to effectively collect data from a site using audit tools.
That's all, thanks for your attention.
If you have any questions about the SEO audit, you can write to the SEO studio "SEO COMPUTER" with any question at email info@seo.computer.
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