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For SEO analysis, I identified several competitors who have better visibility in this niche:
These sites have higher visibility, which means search engines have rated their sites for something specific that allows them to rank at the top. It is necessary to study their strategy and try to do better or similar.
1. The first thing worth noting is the structure of the site, namely the URLs. I looked at product category pages because for online stores these are key pages for traffic. Currently the URLs appear inconsistent. This needs to be corrected and brought to a unified style, like competitors.
2. Incorrect pagination settings. According to the latest Google recommendations, pagination pages should use the canonical tag, which should point to the pagination page itself.
3. Some product categories do not contain SEO text. To increase the relevance of pages and improve their positions in search engines, it is necessary to add unique and informative texts to category pages, for example, descriptions and benefits of the products posted on these pages.
4. Problems with the filter and tag cloud on pages. Links to filter products do not work correctly. It is recommended that you fix this by using the same structure as successful competitors so that the URL changes when you select filter options.
5. Lack of filled alt and title attributes for product images. This is critical for SEO, as images without these attributes will lose additional visibility in search engines.
6. Incorrect use of headers H1-H6. Headings on product pages do not follow logic or structure. Some pages use only H1, others use H1 and H3, but without SEO text. You should put them in order and distribute heading tags correctly.
7. Meta tags, in general, are filled out correctly.
8. It is recommended to change the URL structure for products and categories. For example, a product URL might look like this: example.com/product-name, and for the category - example.com/categories. Remove unnecessary extensions and make URLs cleaner and shorter.
9. Product pages have H3 headers, but you should use a div with the appropriate styling instead to improve structure and avoid redundancy.
10. It is necessary to fix broken links, as they can negatively affect the website’s SEO. Make sure all internal and external links are working.
11. Some pages do not contain a description. It is important to fill out this meta tag and also make the description unique to avoid duplication.
12. 404 Errors: Some pages give a 404 error even though other pages link to them. You need to either delete such pages or redirect them to relevant ones through 301 redirects.
13. Shipping and payment information pages can be improved by adding infographics and updating the content. These pages are also important for online stores.
14. Some information pages could benefit from adding more links to category or product pages. It's also important to add alt and title attributes to the images on these pages.
15. Internal linking is not sufficiently developed. It is recommended to improve it so that more pages receive good links that increase their visibility.
16. It is necessary to improve external link promotion, since the current situation does not allow the site to reach the level of competitors. For a more accurate assessment, you need information from webmaster tools.
17. You can slightly improve the site loading speed. While it's generally fine, additional optimization can make a difference in improving user experience and SEO.
18. There is a mobile version of the site, which is a positive thing. However, it is worth regularly checking its convenience and compliance with current standards.
19. Check the completeness of the semantic core. There may not be corresponding pages for all keywords.
20. The robots.txt file is configured correctly, but it is worth changing the Disallow directive to use Clean-param instead of the old version.
21. The sitemap.xml file does not contain errors, which is good. Regularly check its relevance and compliance with current search engine requirements.
In general, the site design resembles the old version of the CMS. It is recommended to update it to a more modern look and functionality.
For further analysis and more precise recommendations, access to webmasters’ accounts and metrics will be useful.
If you have questions about SEO or want to get professional advice, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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