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SEO specialists use various tools to check the technical parameters of websites, which are difficult to check manually. Many metrics cannot be collected or processed without special services. Luckily, there are free and easy-to-learn services that don't require advanced SEO knowledge, making them accessible to everyone.
In this article, we will look at the key tools that every SEO specialist should have in their arsenal to conduct a comprehensive site analysis.
There are a number of services that allow you to get a complete picture of the current state of the site, as well as its development. These tools help answer several key questions, such as:
To do this, experts use webmaster panels from various search engines. It is important to connect them simultaneously, since each service works with one system, and the requirements and algorithms may differ. These tools are useful for closely monitoring a site's performance on both search engines.
If you need to audit competitors' websites, you can use resources such as Pr-cy.ru and Keys.so. These tools provide more limited data, but are easy to use and allow you to quickly get information about a site by just entering a domain.
The site code plays an important role in its functioning, affecting loading speed, the operation of interactive elements and the display of the interface. During the development stage, minor problems may arise that become noticeable only after the site is launched. Previously, these errors were found manually by reviewing the code, but today there are convenient services such as Validator.w3.org that can automate this process.
This tool identifies three types of problems:
Broken links are one of the common problems that can negatively affect a website's SEO ranking. When search engines discover URLs that point to pages that don't exist, they can significantly lower a site's ranking. This usually happens when pages have been moved and the old links no longer lead to the desired content.
On small sites, broken links can be identified manually, but on large sites with thousands of pages this becomes a difficult task. For such analysis it is convenient to use services such as Xenu. This tool scans the site and provides a report that identifies all the broken links that need to be fixed or removed.
In addition, Xenu helps optimize the site structure, identify duplicate headings and images without alt attributes, which is also important for SEO optimization.
After implementing changes to a website, SEO specialists always check its ranking in search results to assess the impact of these actions. To analyze positions, services are used that provide information about the dynamics of positions and site traffic. One of these services is AllPosition, as well as Topvisor, which allows you to obtain data on the following parameters:
These tools are useful for monitoring both your own websites and those of your competitors, which helps you build an effective SEO promotion strategy.
Content on a website plays a vital role in its promotion, but in order for an article to rank high in search results, it must not only be useful, but also technically correctly optimized. Text analyzers are used to check the quality of content and its compliance with SEO requirements. These services help you check:
To work with SEO parameters, the “Watercolor” tool is used, which helps to select suitable semantics for the page, analyze texts and identify words for LSI copywriting. This allows you to increase the relevance of the page and improve its visibility in search engines.
For a more in-depth analysis of text quality and readability, you can use other services, such as Glavred or Turgenev, which allow copywriters and SEO specialists to improve content for users and search engines.
Behavioral factors are metrics that help determine how user-friendly and useful a site is for users. These indicators allow search engines to evaluate the quality of the site, its usability and the usefulness of the content. Modern search engines take behavioral metrics such as time spent on a site, page depth, and bounce rate into account to rank pages.
To analyze these factors, you can use free tools such as Google Analytics and Yandex.Metrica. These services provide information about:
Yandex.Metrica offers an additional tool “Webvisor”, which allows you to track the actions of specific users on the site, showing their path in the form of a video, which helps to better understand how they interact with your resource.
If you have any questions about SEO, you can write to the SEO studio "SEO COMPUTER" at info@seo.computer, and our specialists will help you with solving any problems and questions.
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