SEO reality. Part 1.

Let's remember the initial data of our project:

Company: "Our Master"

Company website: http://nmkey.com/

Scope of activity: services for opening and repairing locks, keys, doors.

At the first stage of promotion, we started by analyzing the current state of the site and the situation in the niche.

We have prepared:

• Client website audit;
• Competitor analysis;
• Promotion strategy.

After conducting an audit and analyzing competitors, we came to a number of interesting conclusions.

Initially, our task was to promote for three months, with a planned budget of 13,000 per month (if it was a paying client).

However, the site has not been updated for several years, which led to a number of problems that we encountered during the analysis process:

• Weak positions compared to competitors, especially considering the presence of sites on subdomains, which greatly complicates competition;
• Garbage pages that do not provide value;
• Low ICS;
• Inconvenient page structure;
• Unoptimized texts that are noticeably shorter than those of competitors;
• Lack of prices, images and adaptive version of the site.

Thus, it was decided to extend the promotion period to six months in order to cope with the problems and achieve a quality result.

There is a large-scale work ahead, starting from internal website optimization and ending with external activities to increase its authority.

Our first step is to develop landing pages. To do this, the following steps were performed:

• We compiled a basic technical specification for creating landing gear;
• Prepared a design layout and completed the layout;
• We sent briefs to the client for the preparation of texts.

The question that immediately arises is: why brief the client again?

To create quality content, we need an accurate description of the services. Only the client or his representative can provide all the necessary information. Briefs allow us to obtain relevant information so that the text is not only SEO-optimized, but also corresponds to reality. This is an important step to avoid mistakes and misunderstandings in the future.

If you have questions about SEO promotion, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.

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