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The question of guarantees in SEO promotion often arises when consulting with clients. Many people are interested in what guarantees of results can be expected. In this article, we will dispel the myths about SEO guarantees and tell you what schemes unscrupulous contractors use to deceive their clients.
Asking a question about guarantees is a completely normal desire. Every client wants to feel safe and confident in the results. However, SEO works on a different principle: success depends not only on the actions of the performer, but also on many external factors.
Although this situation may be inconvenient for the customer, it is quite beneficial for dishonest specialists. To satisfy clients' need for "guarantees", they come up with various schemes that look convincing at first glance, but often have no basis in reality.
Let's look at the most common myths about SEO "guarantees" and why you shouldn't rely on them.
One of the most popular forms of “guarantees” in SEO is promises of increased rankings for key queries. Such proposals can be found in almost every contract. For example, SEO agencies draw up a plan that guarantees an increase in rankings for selected phrases within a certain period of time.
Let's say we found a website that sells furniture. Upon request, the site only had a few dozen visitors per day. The agency offers SEO promotion with a guarantee of getting to the top for several key phrases over a certain period.
Prices for such services can be quite high; for example, the cost of full promotion for 6 months can be about 300,000 rubles. At the same time, according to the guarantee, the site must get to the top for all key phrases, which can lead to an increase in traffic.
However, if you consider that the average CTR (click-through rate) for organic results in search engines is significantly lower than for advertising, then even with a guarantee of getting to the top, you may not get a significant increase in sales. Even if traffic increases, this does not always mean increased profits. In the end, you will spend money, but get a very modest result.
Check your search volume using services like Wordstat. This will help you understand what kind of traffic you can expect, and whether this traffic will be quality for your business. To reduce risks, it is better to consult with several agencies to get the best offer.
Some agencies offer hyper-fast promotion, promising to bring your site to the top in record time. But such promises often lead to unpleasant consequences. In order to quickly get to the top, some agencies use methods of boosting behavioral factors, such as using bots to imitate user activity.
This approach may lead to short-term success, but once search engines detect the manipulation, the results can deteriorate sharply, and the site may even be subject to filters.
You should not agree to a promotion that uses dubious promotion methods. If an SEO agency promises quick results, it is better to refuse such services to avoid fines and loss of site reputation.
Many agencies offer guarantees for increased traffic. However, increased traffic does not always lead to increased sales. Traffic can be increased through non-converting phrases, such as informational articles, that attract visitors but do not generate sales.
An example would be an online retail site that received high traffic due to informational articles, but did not see a significant increase in sales because the articles were not targeted to a specific audience.
Before agreeing to such a guarantee, check which phrases will be used to increase traffic. Check the quality of traffic as well as its conversion. Traffic that doesn't lead to purchases has no practical business value.
SEO agencies sometimes offer a pay-per-lead system that looks attractive at first glance. However, it is important to understand that agencies can consider not only an application as a lead, but also simply a visit to a page, which can greatly distort the real picture of promotion effectiveness.
When entering into an agreement to pay for leads, always clarify what exactly is considered a lead. In most cases, this term can refer to low-quality actions, such as visiting the Contact page without actually engaging the customer.
A money-back guarantee for failed SEO sounds tempting, but in practice it may result in you not getting your money back. Such contracts often contain a clause according to which a return is possible only if all recommendations are implemented, which in turn can be interpreted as failure to comply with the conditions on your part.
Read contracts carefully and clarify any controversial points. It is best to consult with a lawyer before signing a contract to avoid unexpected restrictions and conditions.
SEO promotion cannot guarantee specific results in terms of rankings or traffic, and many companies use these “guarantees” only as marketing ploys. Instead, choose agencies that offer:
Real SEO agencies like "SEO COMPUTER" can provide you with honest and transparent services. We are always open to discuss any issues and are ready to offer individual solutions. Write to us at info@seo.computer, and we will help you with promoting your site.
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