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Every year the task of getting to the TOP of search results and maintaining your position becomes more and more difficult. The year will not be an exception, and SEO optimizers will have to solve new problems with non-standard approaches.
In this article, we will look at what points should be paid attention to by those who want to bring their website to the TOP and maintain positions in search engines.
During the year, SEO was influenced by both external and internal factors. The pandemic has made its own adjustments, forcing us to pay attention to areas such as e-commerce. This trend will continue into the year. The main focus will be on selecting and delivering the most relevant content, which remains an important SEO task.
Interesting developments involving countries and supranational organizations attempting to regulate search engines also have an impact on SEO. For example, France forced one of the largest search engines to pay news sites for content, while Turkey fined a search engine for advertising above search results, and the EU demanded data disclosure. These events will also have an impact on SEO in the year.
The main advice for SEO specialists and website owners has not changed for the year. The main thing is to create sites for users.
Recommendations from search engines:
❏ It is recommended to improve performance and use tools to assess the quality of sites;
❏ New Yandex updates focus on turbo pages, combating cheating of behavioral factors and the use of internal search engine services.
Website loading speed is becoming one of the main ranking factors in search engines. Users expect instant loading, and search engines now favor only fast sites. This is an important aspect of SEO promotion.
Recommendations for improving SEO:
➔ Check your site's loading speed using analysis tools like PageSpeed Insights. It will show how quickly your page loads.
➔ Optimize key parameters such as Largest Item Load Time (LCP), Content Interaction Time (FID), and Layout Shift (CLS) to ensure users don't experience problems viewing the page.
➔ Improve performance in Google Search Console for mobile and desktop versions of the site.
One of the new developments is the introduction of turbo pages - lightweight versions of regular pages that load much faster. It is important to implement such pages for SEO promotion, since high loading speed is critical for ranking.
Recommendations:
➔ Study the technology of creating turbo pages and use the instructions available in the webmaster panel of the search engine.
Google has introduced Passage Ranking technology, which allows the user to show not the entire page, but only that fragment of text that is most relevant to the request. This requires a special approach to the structure of content, which should be divided into logical blocks using headings and subheadings.
Recommendations:
➔ Create a text structure with proper use of headings and subheadings. Write text for people and use high-quality semantics to achieve better results.
The most important trend in SEO is adherence to the principles of Expertise, Authority and Trustworthiness (E.A.T.). To increase your position in search results, it is important to publish high-quality, expert materials with confirmed authorship.
Recommendations:
➔ Publish materials with attribution and confirm the author’s competence with links to his social networks.
➔ Monitor the site’s reputation and links to reliable sources.
➔ Make sure that the about company and contact pages are filled out correctly, and also add information about the team and a link to feedback.
Answer blocks in Google are an opportunity to highlight a site in search results. A site included in the answer blocks receives additional organic visits, even if it is not in the top search.
Recommendations:
➔ Publish only reliable information supplied with verified facts;
➔ Use headings and subheadings for all text elements, including tables and lists.
HTTP/2, although not required, is already used by many websites, improving their performance. It allows you to speed up page loading and reduce the load on the server.
Recommendations:
➔ Check if your site supports HTTP/2, and if so, switch to this protocol to improve speed and ranking.
The pandemic has accelerated trends that will continue into the year and beyond. It is important to maintain safety and provide contactless interactions with customers through online services.
Recommendations:
➔ Add online payment, delivery, virtual tours or fittings to your website if they don’t already exist. This will simplify the selection and purchasing process for customers.
Aggregators and search engine services occupy high positions in search results, and for effective promotion it is important to use them to attract traffic.
Recommendations:
➔ Determine which services could be useful for your business and connect to them, for example, maps, market or services.
The fight against cheating of behavioral factors is intensifying, and search engines continue to improve filters.
Recommendations:
➔ Constantly monitor CTR indicators and work to improve the clickability of snippets using micro markup and other tools.
➔ Check how your site is displayed on mobile devices and make sure it is responsive;
➔ Fill the site with quality content aimed at your target audience;
➔ Work to improve the usability of the site and improve its security;
➔ Avoid intrusive advertising that can negatively affect behavioral factors.
By following these guidelines, you will be able to significantly improve your website's SEO in a year. Constantly optimize your site and keep up with the latest changes in search engine algorithms to achieve better results.
If you have any questions, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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