SEO promotion tools

Internal website optimization is one of the most important aspects in the promotion process. Constantly monitoring key indicators and eliminating errors and shortcomings requires regularity. The more often this work is performed, the faster results can be achieved. Let's look at the main tools that will help you at various stages of SEO analysis.

1. Platforms for webmasters and analytics, such as Google Webmaster, Yandex.Webmaster and Google Analytics, are basic tools for SEO specialists. They provide useful information about the health of your site, show key metrics needed for successful promotion, and can be used daily.

2. RDS extension for browsers, which allows you to get a quick overview of all the main parameters of the site. It offers many useful features to simplify the analysis process.

3. CY-PR is a tool that helps to conduct a detailed analysis of a site, be it your own resource or a competitor’s site. It provides detailed information on many factors that are important to consider.

4. Siteliner helps identify duplicate content on the site, which negatively affects search engine optimization. This service provides convenient online analysis.

5. Screaming Frog SEO Spider is suitable for technical audit of websites. Among similar tools, it stands out for its ability to analyze deeper site data. It has many useful settings and the ability to check the site in guest mode (if there is no administrator access).

6. SEMrush is a service that helps estimate website traffic, provides data on its cost (when converted to the cost of clicks in contextual advertising), and also shows data on key queries and competitors.

7. Zennoposter allows you to automate routine processes in the browser, significantly saving time.

8. SimilarWeb - a tool for spying on competitors. It analyzes traffic sources on their sites, time on site, and other metrics.

9. PageWeight helps you analyze the weight of your website’s pages using the classic Pagerank formula, and also allows you to optimize internal linking.

10. MarkUp & CSS Validation Services checks code compliance and CSS standards.

11. Serpstat (or Promoter) is a useful tool that helps you find keywords that you have not taken into account, but are used by your competitors. It helps to form a semantic core and predict traffic by keywords.

12. Megaindex is a tool with many functions for promotion. It allows you to analyze site visibility, competitors, content topics and other aspects.

13. Mobile Emulator allows you to evaluate how your site will look on mobile devices (smartphones and tablets) and customize the display.

Working with the semantic core

The success of website promotion depends on the correct selection of the semantic core. To work with semantics, you should use several effective tools.

1. KeyCollector is one of the most popular services for creating a semantic core from scratch. It helps to collect and organize keywords for the site.

2. Mutagen is a tool for collecting semantics, which also predicts the cost of contextual advertising in Yandex.Direct.

3. JustMagic - a service that allows you to collect key queries, cluster them and optimize text content.

4. Pastukhov’s database is a database of real user queries in search engines such as Yandex and Google. This resource is used to expand the semantic core, including low-frequency queries.

5. SpyWords is a tool for analyzing competitors in Yandex. It helps to analyze the key queries of competitors and their promotion strategies.

Position in search engines and trust verification

To understand the level of trust in your site from search engines, use the following tools.

1. Xtool.ru is a service for assessing website trust in Yandex.

2. SEObuilding is a tool that evaluates a website based on more than 60 parameters and shows the level of trust.

3. CheckTrust (FastTrust) - a tool for assessing trusts, integrated with the Rookee service.

To analyze positions in search results, you can use additional services:

1. AllPositions - a service for monitoring positions in search engines.

2. AdvODKA is a tool for analyzing positions in Moscow and St. Petersburg, which also allows you to track contextual advertising.

3. SEOlib is a service that allows you to schedule position checks for the future and receive regular reports.

4. Rankinity is a tool for analyzing website positions in real time.

Website loading speed

Page loading speed is an important factor that affects user retention on a site. To analyze this parameter, use the following tools:

1. PageSpeed ​​Insights is a tool from Google for analyzing page loading speed and providing recommendations for improvement.

2. Pingdom is a service that helps identify problematic website elements that slow down its performance.

3. BasicState - a tool for checking site availability every 15 minutes with notifications by email or SMS.

Link analysis

Link analysis is an important aspect of SEO, which helps you avoid falling under search engine filters.

1. Ahrefs is a paid service for working with reference mass, which is considered one of the best in its field.

2. SEO SpyGlass is a free alternative to Ahrefs for analyzing external links and their quality.

3. Majestic SEO is a tool for analyzing external links and viewing their usage history.

4. Webmasters.ru is another tool for analyzing the link mass.

Text analysis

To analyze texts, check their uniqueness, water content and other parameters, you can use the following tools:

1. “Etxt Antiplagiarism” is a service for checking the uniqueness of texts in various modes, including checking rewriting.

2. Advego Plagiatus - a tool with more detailed information about the text, which also allows you to check its nausea, wateriness and other parameters.

3. Text.ru is an online service for checking the uniqueness and validity of texts, as well as for assessing their optimization.

Plugins and bars

Some useful tools are available as browser plugins.

1. RDS bar is a browser plugin that provides information about key site tags directly in the browser.

2. SEOquake is an analogue of RDS bar with similar functionality for analyzing website SEO metrics.

3. Sape Webmaster - an extension for working with the Sape link exchange, which helps sort out low-quality links.

4. Senseo - a plugin for analyzing website pages and identifying inconsistencies with SEO recommendations.

5. Page Speed ​​Monitor - an extension for tracking page loading speed.

This is not a complete list, but these tools are among the most popular and effective at the moment. To get advice on any of the issues, you can contact the SEO studio "SEO COMPUTER" at email info@seo.computer. id 4924
Send a request and we will provide a consultation on SEO promotion of your website