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Hello, this is SEO Intellect agency. In this case, we will talk about how, using SEO, we promoted the website of a cake manufacturer, which achieved a significant increase in traffic and requests for cakes. As a result of the efforts, the site began to receive about 20 thousand visitors per month, and the number of requests for making cakes increased more than 10 times.
The company we worked with produces custom cakes. We are not talking about a small confectionery here, but about a full-scale workshop with capabilities for mass production. The company is ready to make cakes with personal features, such as logos, images or greetings, which is a popular service in the market.
At the initial stage of working with the client, the problem was that the site was penalized by the Minusinsk filter - a search engine algorithm that reduces the visibility of sites that use SEO link manipulation. This filter limits sites in search results, which can lead to a significant drop in traffic for several months.
The situation was the result of old SEO methods, when specialists actively increased the number of links on different sites. Over time, search algorithms have become smarter, and placing links on authoritative sites is now an important factor, rather than simply posting them everywhere en masse. We had to deal with this and eliminate the consequences of ineffective work.
Our task was to remove the filter and then begin full SEO promotion of the site.
In order to remove the Minusinsk filter, we started by adjusting the link mass. We removed links from unreliable and unauthoritative sites, and in return purchased links from trusted resources that search engines consider high-quality. This allowed us to get rid of the filter and return the site to search results.
After the filter was removed, the site gradually began to receive more traffic, which confirmed the effectiveness of our actions: the number of transitions from search engines increased from 1000 to 1910 per month - almost doubling.
As soon as the filter was removed, we began full-fledged SEO promotion. Our goal was to improve the site's visibility in search engines and attract more targeted users for key queries.
The first step was a technical audit of the site. We've tested it for bugs such as slow loading times, lack of mobile responsiveness, and other issues that could negatively impact search engine rankings.
Then we started working on keyword selection. We analyzed user queries to understand which phrases are most often used to search for custom-made desserts. We then divided them into groups, creating separate pages for different types of cakes, such as wedding cakes, baby cakes or cakes with specific shapes.
The next step was to create landing pages for each group of key queries. We started actively creating keyword-targeted pages using a variety of cake photos to make the content more attractive to visitors.
Later, with less frequency, we worked with more specific requests, such as “fruit cakes.” For these words, we have prepared pages for a later stage in order to gradually gain additional traffic.
We also started working with information content. We have created a section with articles of interest to potential clients. This allowed us to drive traffic from cake-related queries, such as “anniversary cakes.” These pages began to actively generate traffic and contributed to an increase in applications.
The results of the work became noticeable within a few months. Traffic increased from 1,000 to 5,000 visitors per month, and then continued to grow, reaching 20 thousand visitors per month. This made it possible to significantly increase the number of applications.
The number of call back requests increased from 40 to 130 per month. The number of applications through other forms on the site has also increased - the “Order” and “Order by sketch” buttons. As a result, the client received significantly more leads, and this began to be reflected in stable sales growth.
During the period of work with the site, traffic continued to grow: from 12.5 thousand visitors per month to 20 thousand in a short period of time. This, in turn, led to an increase in the number of leads and deals. As a result, SEO promotion made it possible to significantly increase the site’s performance indicators.
At the moment, the site consistently ranks in the TOP 10 search engines for more than 8 thousand queries, which confirms the success of the work done.
If you have any questions or want to learn more about SEO promotion, write to us at info@seo.computer. We are always ready to help you with the promotion and optimization of your website.
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