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How to promote information sites?
In this article we will talk about promoting information sites and share recommendations for those who are just starting to work with such resources. One of the subscribers asked the question: “How to promote a new information site? The site is two months old, what is the strategy for at least the first year? When can we expect traffic? The theme of the site is veterinary medicine (pets, birds, etc.).” Let's figure out what needs to be done at the initial stage.
First of all, it is worth understanding that the times when information sites were promoted quickly and efficiently are largely gone. Of course, such examples exist, but they are becoming fewer and fewer. You need to be prepared for the fact that stable traffic will begin to arrive no earlier than in 1–1.5 years, provided that it works correctly.
What to do at the start? If the site has not yet been created, it is advisable to pay attention to more authoritative domains. However, many SEO specialists working with information sites prefer to create sites on new domains, since it is not always possible to be sure of the history of the old domain. But, according to some experts, you can also achieve good results on new domains if you build a promotion strategy wisely.
After the site is ready, it is important to collect key queries, systematize them and start writing articles. Each article needs to be actively promoted, and not just published. You need to invest time and resources in “seeding”—that is, distributing links to the material across various platforms. It is important not only to get a link, but also to attract real traffic to the site pages.
It is very useful if you have a partner with whom you can agree on posting links or material on his resource. For example, you can ask to post an announcement of “new materials from our partner” or publish an article on a thematic forum. The main thing is that traffic is directed to your site, this will give a starting impulse and speed up the promotion process.
Traffic Expectations: As mentioned, it is possible to get traffic within the first 4-6 months, but this is rather an exception, especially for sites on new domains. In most cases, you need to count on a longer period - about a year or a year and a half - for the traffic to become stable. For some niches, for example, veterinary medicine, the return on investment may occur only after 1.5 years.
In addition, veterinary medicine is categorized as YMYL (Your Money or Your Life) on Google and Yandex. This means that articles on such sites should be written by professionals with medical training, and not ordinary copywriters. Otherwise, the site will encounter problems in search results.
If your site falls into the YMYL category, it is important from the very beginning to take care of the presence of signatures under articles, as well as indicate information about the authors - veterinarians with specialized education. It is best for each specialist who wrote an article to have his own card on the website describing his qualifications. In addition, it is important to have links to specialized specialists in catalogs where you can read reviews about them.
When working with external links, it is worth making sure that your site and its authors are highly ranked on other platforms. This will help improve positioning and also increase trust from search engines such as Google and Yandex. Once assessors get to your site, it's important to have everything in place so that your publication is perceived as an expert resource on the topic.
Don't put off upgrading your authors and content. The sooner you start working in this direction, the better for your project. When the site begins to grow organically, it is important that the entire structure is well developed and a situation does not arise when you have to “save” the site with the help of fake data.
For detailed information and advice on SEO promotion, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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