Leave a request
How can you increase sales in an online store several times, and the number of applications from the site several times? In this article, we will share real case studies and effective methods that have worked. We will also touch on important aspects that will help you promote your store.
Let's look at two examples to understand how the process of optimizing an online store goes - from setting goals to getting the first results.
In one of the projects, we worked with a store that at that time was well known in the region, but did not have strong positions for key queries in search engines.
We started with the classic scheme: we carried out internal optimization. This is what the list of tasks for improving the online store looked like:
For another store, where SEO work had not been carried out before us, we had to start from scratch. Here's what we did:
How to apply this in your project?
Fill in all the meta tags on your site pages so that search robots can easily understand what the page is about. This will improve your site's visibility and help you get more organic traffic.
An example of a correctly filled meta tag:
Check the pages that are not included in the search and submit them for re-indexing. For example, at the start of one of the projects, only a small number of pages were indexed, which greatly limited their visibility in search.
Create or update your semantic core to include all relevant key queries that your potential customers might use. Compiling a high-quality list of requests is the key to successful promotion. This is an important step that helps you achieve high rankings in search engines.
Promoting an online store includes not only working on the website, but also the important process of working with reputation and external links. Your link profile plays an important role in SEO and needs to be actively developed.
For one of the projects related to shoes, the list of off-page optimization tasks looked like this:
With a store of a different theme, specializing in electrical engineering, the situation was more complicated. We had to create a link profile from scratch:
How to apply this in your project?
Register your site in various reputable directories such as business directories and industry resources. Such links are useful for improving the reputation of your site.
Don’t forget about registering with maps and local services such as Yandex.Maps and Google.Maps. This is important for business, especially for local promotion.
It is also worth working actively with social networks. Posting links on platforms like VK or OK brings valuable attention to your site.
What results have we achieved in our projects?
In one of the stores we increased sales by 3 times, and in another - by 6 times. In both cases, site traffic increased significantly, which had a positive impact on overall results.
Promoting online stores can be a complex and time-consuming process. However, if you approach the task correctly, you can achieve significant results. SEO for stores requires a special approach, attention to detail and constant monitoring.
It is important to remember that optimization is not a one-time event, but an ongoing effort, including both internal and external optimization.
If you want to discuss your project or ask questions, you can contact us by email info@seo.computer. We will help you make your business successful online.
ID 3580
