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All requests can be divided into high-frequency (HF), mid-frequency (MF) and low-frequency (LF). The boundaries between them can be blurred, and the exact data on the number of requests often depends on the specific topic.
According to the practice of promoting online stores, high website traffic often consists of many low- and medium-frequency queries. The majority of conversions occur on queries that are not repeated daily.
Let's look at this with an example.
What do we have?
A simple query for “racks” in Yandex statistics shows 146,500 impressions per month. However, only about 7,500 people search for this query directly every month. This means that if your site gets into the TOP 10 for the query “racks”, you will receive only 5% of the total traffic volume.
If the site is optimized for all queries containing the word “racks”, with the exception of the query “racks” itself, then approximately 95% of interested users will be in the TOP 10. The situation with the requests “commercial equipment” and “safes” will be similar, but with slight differences - about 10% for “commercial equipment” and 4.5% for “safes”.
Obviously, getting all queries containing the word “racks” into the TOP 10 is a difficult and expensive task. But you can start with something smaller. First of all, you need to focus on low-frequency queries (which in popular topics, such as furniture, often contain 3 or more words), and also actively develop the site.
So what you need to do:
After 6-9 months, you can begin to connect higher-frequency and competitive queries to improve the company’s image and continue to grow traffic.
All the steps described, including analysis of the competitiveness of queries, search engine audit of the site and displaying queries in the TOP 10, are part of an effective strategy for promoting online stores. If you have any questions about SEO, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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