SEO promotion of an online bicycle store to No. 1 in Kazakhstan

One of the large stores selling bicycles and sporting goods in Kazakhstan contacted us with the goal of bringing its website to the top positions in search engines. The company, which has stores in two major cities across the country, planned to significantly increase sales and expand its online presence.

Task

The main task was to create a full-fledged online store with advanced SEO optimization to achieve high positions in search engines.

Initial project data

• The site was built on a platform with limited capabilities.
• The site structure is not developed.
• There was no external promotion or link building.

As a result, a project was developed to improve the online store, and work was also carried out on SEO promotion.

Steps to success

As part of the project, several important steps were taken that made it possible to bring the online store to the top positions in search engines.

Internal optimization

• Linking product characteristics with filters to improve their visibility.
• Template for generating texts on home pages for different cities.
• Linking city pages with internal product categories.
• Incorporate thematic elements into breadcrumbs, including category name and city.
• Optimization of product pages by adding keywords to category names.
• Using micro markup to improve the appearance of pages in search engines.

External optimization

• Analysis of the link profile of competitors and use of the same resources to place links.
• Attracting links from local sites and forums.
• Link building through Web 2.0 platforms such as WordPress and others.
• Using crowd marketing to get links from thematic forums.
• Registration on various rating and reference sites.
• Active work with links through redirects.

Result

After the work done, the site began to actively receive traffic from search engines, significantly improving its position for key queries in Kazakhstan.

In the near future:

• Continued link building and site optimization.
• Refinement of sections with commercial offers, improvement of content and photographs.
• Website redesign to improve user convenience.
• Continued work to improve positions in search results.

Customer review

Letters and requests regarding SEO promotion can be sent to our SEO studio "SEO COMPUTER" by email: info@seo.computer.

My cases

For more detailed information on SEO promotion, as well as for consultations, write to us by email. We are happy to help you in any situation.

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