Leave a request
Today we will tell you about a successful case of promoting a website selling cheese factories and increasing sales. At the end of the post, you will be able to read the project owner’s review of the results of the SEO promotion work.
I would like to note right away that in a fairly short period of SEO promotion we managed to achieve impressive results. Initially, the site brought virtually no applications, but after a few months of operation, the number of leads increased many times over.
Let's start from the very beginning. A few years ago, we were approached by a client who was planning to develop a website that sold cheese factories and offered courses for cheese makers. The main task was to promote the site so that it would not only bring in applications, but also develop the brand on the Internet.
Initially, the site was simple, with low traffic and ineffective conversions. SEO optimization was supposed to solve all these problems and bring the site to the top of search engines. In addition, the task was set to promote the author’s course for cheese makers.
For our work, we entered into two contracts: one for technical support, and the second for search engine promotion.
The site was created on a popular platform, but during the work process it was decided to transfer it to a more flexible and SEO-oriented CMS. This made it possible not only to improve the technical characteristics of the site, but also to expand its structure, adding new sections and functionality.
We rebuilt the site taking into account all the client’s wishes, added additional pages and blocks, optimized the site’s speed and introduced various elements, such as quizzes and calculators.
In addition, work has been done to improve the commercial factors of the site. All this became the basis for effective SEO promotion.
In parallel with technical work, we were collecting semantics, writing unique content and optimizing meta tags. After basic SEO optimization was carried out, the purchase of external links from authoritative sites began, and the owner’s personal brand was actively promoted through crowd marketing.
The main task was to bring the site to the top of Yandex for key queries related to the sale of cheese factories. In four months, we managed to get into the top 10 for most targeted queries, and after another two months, the site reached the first positions for key phrases such as “buy a cheese factory,” “open a cheese factory,” and others.
During this period, traffic from search engines increased significantly. As a result of SEO work, the site received a five-year increase in organic traffic.
To increase conversion and the number of applications, the commercial factors of the site have been improved. We introduced interactive blocks, such as quizzes, which significantly increased time on the site and increased user engagement.
As a result of the work, a website with good SEO optimization was created, which continues to bring traffic and applications without additional effort. SEO promotion has yielded significant results: organic traffic has increased significantly and conversion has improved. In addition, user engagement was increased, which also increased sales.
If you want to learn more about SEO promotion or resolve issues related to promoting your website, contact the SEO studio "SEO COMPUTER" with any questions by email: info@seo.computer.
ID 3609
