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Organic results in search engines are an important and free source of traffic for the clinic. Patients will find your website not only through advertising or searching for your organization's name, but also through searches related to the services you provide. SEO promotion of a medical organization’s website has many similarities for all search engines, but there are also significant differences that are important to consider to achieve the best results.
For both Yandex and Google, there are a number of criteria that search engines use to evaluate sites. The main ones include:
To promote the website of a medical organization, an important step is to comply with the specific requirements of search engines. One of the important updates to Google’s algorithms was the introduction of the “Medical Update,” which affects the quality of medical sites. This update adds E-A-T (Expertise, Authority and Trustworthiness) criteria that are taken into account when evaluating healthcare organizations' websites. These factors include:
The process of SEO promotion of a medical organization’s website takes some time, especially if the site is new or not adapted for mobile devices. However, with the right approach and high-quality optimization, visible results can be achieved. On average, it will take from 2 to 4 months to get to the first positions for key queries.
The process begins with a site audit, based on which we identify technical errors and optimize pages. Then, based on the services provided and popular queries, a semantic core is created, which includes key phrases necessary for promotion. Meta tags and headings are written for each page of the site. It is also important to work out the structure of the site and make it user-friendly (take care of usability) to increase behavioral factors that matter to search engines.
Next, we begin work on increasing the link base and ensure proper indexing of the site through the appropriate tools. All this work helps to bring pages to high positions in search results faster and more efficiently.
We offer several options for promoting the websites of medical organizations depending on their needs:
This package is suitable for a new doctor's website, a highly specialized clinic or a small medical center. Includes:
Cost: 20,000 ₽/month.
This package is suitable for promoting the website of a specialized clinic and includes:
For detailed consultation and individual assessment of the cost of work, you can contact us.
If you have any questions or need help developing an SEO strategy for your medical website, you can write to the SEO studio "SEO COMPUTER" by email: info@seo.computer.
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