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Hello! Today we will talk about how the practice of SEO promotion has changed in recent years. Which methods no longer work and which have become relevant for achieving high positions in search results.
Those methods that worked 5-10 years ago are no longer relevant. Strategies that were used in the past no longer bring the desired results, and traditional methods of website promotion are a thing of the past.
Links and huge budgets for them
Just 8 years ago, links were one of the main factors influencing a site’s ranking. The larger the link budget, the higher the search rankings. Budgets could reach millions of rubles per month, especially in competitive niches.
Spam texts
Texts created to manipulate search engines often looked unnatural. SEO specialists worked with algorithms, adjusting content to the requirements of search engines. The main goal was to get to the top, and for this, excessive occurrences of keywords were often used.
Template, long meta tags
Previously, title and keywords could be stuffed with keywords, making them unreadable and heavily cluttered.
Relinking
Various linking schemes were also actively used, and links were created to transfer weight between pages. It worked then, but now more natural and useful links bring more value.
Mass runs through the catalog and forums
I remember the times when programs were used to massively run sites through many low-quality resources. Times have changed, and such methods no longer work.
Black and gray methods of influencing search engines
Searching for loopholes in algorithms, various cheats and manipulations were very popular, but now such methods only lead to sanctions and bans.
SEO becomes more difficult every year. To be successful, you need to think not only about technical optimization, but also about creating quality content and interacting with users. Many practitioners using the old methods have left the field because SEO now requires knowledge, experience, and analysis.
Say no to spam texts!
After the introduction of the Baden-Baden algorithm by Yandex, spam texts became a thing of the past. Now it is important to create text that will be useful and interesting to readers, and not just search engines.
Google also does not like “artificial” texts, preferring high-quality and convenient materials created for people.
Are links no longer critical?
In Yandex, you can do without links, but aggressive purchasing of links can result in sanctions. It’s better to build your link mass naturally, from different sources.
Google still values quality links, but it has learned to distinguish them from spam ones and also takes into account social signals.
Behavioral manipulation is a risk
Previously, it was possible to cheat behavioral factors using special services, but such manipulations now lead to a ban. Google practically does not respond to artificial promotions, and there is no point in using them.
Make way for young sites
Today's Yandex policy allows new sites to start receiving traffic within 3 months, if everything is done correctly. In the past, this was almost impossible, as old sites occupied the top positions.
Google still has a sandbox, and sites that are less than six months old will have a hard time getting to the top.
Positions are not so important, traffic is important
You shouldn’t focus only on search positions. Now it is more important to attract traffic for a wide range of queries, even if they are narrowly themed.
Mobility suitability
Website adaptation for mobile devices has become mandatory. If your site is not responsive, you risk losing more than half of your potential traffic.
Site speed
Website loading speed is a critical factor. Optimize your site's loading time to 3 seconds to avoid losing users.
Clients want one thing - conversions: purchases, applications, calls. They don’t care about the details of SEO processes; what matters is the result in the form of sales.
SEO companies that can provide the most simple and transparent process with clear results will be successful.
If you have any questions or need help with SEO promotion, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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