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The higher the site’s position in search results, the more users learn about the company’s products or services. However, in a highly competitive environment, getting on the first pages of search engines can be a difficult task. This is where SEO promotion comes to the rescue.
Hello, my name is Anatoly Politsyn. I am a technical director at a company specializing in internet marketing. We create websites and help businesses attract customers using SEO, contextual advertising and targeting.
When users search for information on the Internet, they usually enter a query into a search engine and look at the first few links. If a site appears on page 1-2 of results without large investments, this is considered success. But in a highly competitive environment, SEO promotion becomes necessary to achieve high results. We will tell you how we managed to increase traffic and the number of applications for one of our clients in the beauty industry.
We were contacted by a representative of a professional cosmetics brand who wanted to increase traffic and sales through search engines in several regions. We proposed a promotion strategy using SEO.
At the first stage, we collected a semantic core, compiling a list of two thousand queries for each region, and then developed a promotion strategy. Next, we began to optimize product cards, filling them with key queries, and also worked on the already posted articles. At the same time, we drew up technical specifications for optimizing the site and began purchasing links for each region.
First difficulties
The client was actively involved in the process: he promptly set tasks, responded to requests, monitored progress dynamics and always stayed in touch. Sometimes there were difficulties with technical issues, but we found a way out by establishing communication with his programmer to work out the nuances in detail.
Another difficulty was writing SEO texts. Although our copywriters had prepared product cards with SEO in mind, it turned out that the site used jargon and changes were limited. After discussion with the client, we came to the decision to optimize existing texts, carefully integrating key queries into the content.
New challenges
After some time, the client decided to expand the geography of promotion and include new regions. This required additional work, so we increased our SEO budget and developed a custom promotion strategy.
At this stage we introduced new methods:
Results
Over the course of a year of work, we managed to increase traffic by 1.5 times, and the number of applications - doubled. But this is not the limit!
When the client had a new product line, we began working with new key queries. Although the brand was new and not yet widely known, in just six months we managed to bring more than 8 thousand visitors to the pages of new products.
In addition, we found another way to improve results. Using Ya.Metrika data, we found that the most effective regions for promotion are the Moscow region. We decided to exclude the Bryansk region from the purchase of links and added the Moscow region. This decision yielded results in the form of an increase in the site’s position in search engines in three months.
Results
Working with an engaged client who actively resolves technical issues, quickly implements changes and trusts the experience of specialists produces excellent results. Over two years of cooperation, we managed to:
If you want to achieve the same impressive results, be sure to invest in quality SEO promotion. And if you need to create a website, launch online advertising or conduct an SEO audit, write to our studio. We are ready to help!
If you have any questions, do not hesitate to contact info@seo.computer. We are always happy to help!
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