SEO promotion in Telegram

Telegram promotion is similar to traditional search engine optimization, and there are certain strategies that help attract subscribers without using paid tools. In this article, we'll cover the most effective approaches, as well as the dangers to avoid.

How global search works

Telegram has a global search, which works like any search engine: at the top of the screen there is a search bar where users enter the name of the channel, products, services or other information.

Global search allows users to quickly find relevant posts, channels and groups using keywords. This is useful when a person is looking for specific information or trying to find a community that matches their interests.

Another useful feature is the ability to search for messages and files within personal correspondence, which saves time and makes using the application more convenient.

What affects ranking in Telegram

Global search is not affected by parameters such as the number of posts, reactions or comments. Whether you use unique content or copy materials, the number of followers and views of your posts remain important factors. It is important to take into account the relationship between these indicators. For example, if a channel has 100 thousand subscribers, but its posts receive only 500 views, this will negatively affect its ranking. However, if a channel has only 350 subscribers, but each post gets 300 views, this is considered a good result, which can increase its visibility in search results.

In addition to global search, Telegram also creates a feed of recommendations for users, taking into account their interests. We tested this on several random users from different regions, and the results showed that for each of them, the feed was unique and reflected their preferences.

How to get into search results: a few simple tips

To get to the top of Telegram search results and attract targeted subscribers, it is important to take into account the features of ranking algorithms. One of the first steps is to choose the right channel name. You need to determine what keywords users might search for you with. For example, if you sell tires, you should use keywords like “Tires,” “Car parts,” or “Car tires.” These words need to be integrated into the channel name.

Many other channels may also use similar keywords in their titles, which can make it difficult for them to be visible in searches. In order to stand out, you can use transliteration - write keywords in Latin.

Keywords should be used not only in the channel name, but also in posts, as well as in descriptions. This will help search engines understand what you're talking about and suggest your channel to users who are searching for content based on relevant queries.

To search for popular queries, use tools like Yandex.Wordstat, but do not abuse them. Excessive use of keywords or inappropriate placement of them may cause Telegram to consider it spam and lower your channel's ranking.

Here are some important rules:

• The search takes into account words consisting of at least four letters. Titles that begin with prepositions or short words will most likely not appear in search results.
• If the channel name is too short (for example, one word like "Home"), the search will only take into account the channels you subscribe to and will look for messages rather than channels.
• Don't make the title too long. If it consists of more than five words, Telegram may consider it spam and lower it in search results. The optimal title length is 2-4 words.
• Telegram also takes into account the region of the channel owner. For example, if you have a Russian phone number, then the channel will be shown in searches for users in Russia.

Promotion using hashtags

Using hashtags in your posts helps improve your content's visibility. Once a hashtag is added to the text, it can be found through global search. This is a free way of promotion, but it is worth remembering that it can lead to spam. If hashtags are used without considering their relevance, it can become annoying for users and Telegram may limit the visibility of such channels. Therefore, it is important not to overload posts with hashtags and use them only in the right contexts.

Satellite channel

A satellite channel is a strategy that can be useful for companies with multiple verticals or targeting different audiences. For example, if your company sells sports equipment and targets two different groups of people—those who do strength training and those who prefer yoga—you could create two satellite channels. Each of them will target a specific target audience and promote relevant products. Using such channels, you can direct traffic to the main channel by making reposts or posting special offers.

The downside is that you will need to promote several channels at the same time. However, this approach can be more effective than trying to reach a wide audience with one channel.

Let's summarize briefly:

• To attract subscribers for free, use keywords in the channel name and posts. This will improve the visibility of your content in global searches.
• The main factors for promotion are the number of subscribers and the coverage of posts. The number of comments and reactions does not affect ranking.
• Hashtags work, but they should be used with caution to avoid spam.
• For multi-industry companies, a strategy with satellite channels can be useful.

If you have questions or need help with promotion on Telegram, you can contact the SEO studio with any questions by email: info@seo.computer.

ID 3572