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SEO promotion in several cities
For successful website promotion, it is important to understand the difference between geo-dependent and geo-independent queries. Geo-dependent queries mean that users in different cities may receive different search results, while geo-independent queries result in the same results regardless of the user's location.
With geo-independent queries, everything is quite simple: just create high-quality content that will be interesting to users, and the site will gradually begin to gain popularity. This process may take some time, especially if your site is not very powerful. In this case, you will compete with other sites and information portals, but linking to regions is not required here.
When it comes to commercial requests, most of them are geo-dependent. This means that if I make a request from Moscow, I get results from Moscow sites, and if from St. Petersburg, I get results from St. Petersburg sites. Therefore, to promote such requests, it is important to take into account the link to specific cities.
1. The easiest way is to link a site through services such as Yandex.Directory. To do this, you need to add the addresses of your offices in different cities. It is important that the specified addresses are either real or difficult to verify. Yandex may send specialists to check the specified addresses, so you should choose places that are difficult to check, for example, the outskirts of the city or hard-to-reach areas.
You can also use a virtual phone number that will redirect calls to your main line. This will give the impression that your office actually exists in the specified location, but it is important that the information is believable enough so as not to arouse suspicion in the system.
2. Another way is to use subdomains. For Yandex, this is one of the recommended methods. For example, if your site is located in Moscow, but you want to link it to Kazan, you can create a subdomain like kazan.yoursite.ru and place a copy of the site on it. At the same time, it is important that the content is adapted for Kazan: the headings, texts and other elements of the page should include data from this particular city. You can also differentiate prices and assortment depending on the region, which will be perceived by search engines as improving relevance.
A subdomain is a good solution because it is often not checked right away. Yandex may not pay attention to the new subdomain for a long time, and its binding in Yandex.Webmaster occurs automatically. This can be beneficial if you want to promote in multiple cities without going through multiple checks.
This method is not always suitable for Google, and subdomains may not have the desired effect.
Google does not allow you to link a site directly to a specific city through its tools. However, you can use subfolders instead of subdomains. For example, for Kazan you can create a subfolder like yoursite.ru/kazan. It is important that the content for this region is unique and does not duplicate the main information from the main page, otherwise the search engine may consider this as “copying” and impose sanctions.
Subfolders are also useful for service-oriented sites, where you can highlight content specific to a specific region. It is important not to completely duplicate the entire range of products on such pages, as this may affect the quality of the site.
If you need to promote not only in cities, but also in other regions of the country, then the situation is similar. In Yandex, linking occurs using the same methods as for cities, but in Google you need to use the hreflang attribute. This attribute allows you to specify the language and country for each page, which helps search engines correctly determine the regional content.
You can even set up separate subfolders for each region, which will increase the likelihood of them being correctly indexed and increasing the chances of being included in the search results of the corresponding region.
You can find more detailed information in other articles on our website.
If you have any questions, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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