SEO promotion in 6 cities with high conversion: how to achieve it

In this article we will tell you how, with the help of SEO promotion, we were able to significantly increase conversion and the number of transitions from search engines for a business operating in several cities. We analyzed the process that allowed us to achieve excellent results in increasing traffic and conversion.

INPUT DATA

We were contacted by a customer - a large chain selling building materials. Before working with us, SEO promotion was not carried out. After three months of work, we proposed a website redesign, which was implemented during the work process. Throughout this period, the site was actively optimized for search engines.

TASK FROM THE CUSTOMER

The main goal was to increase traffic on the website, both in the cities of presence and throughout Russia.

WHAT'S BEEN DONE

After the initial site audit, it was proposed to perform the following actions:

• Correct technical errors;
• Generate meta tags;
• Add keywords to site pages;
• Create unique content;
• Additional SEO optimization;
• Website redesign;
• Emphasis on article promotion.

After agreement with the client, we began implementing the proposed changes. As a result, everything was completed on time, and the client continues to receive the necessary traffic and conversions.

RESULT

By region:

For the Novosibirsk region:

• Traffic to the site increased by 44%;
• There were 247 macro conversions;
• 45 queries made it into the Yandex TOP 10;
• 57 queries made it to Google's TOP 10.

In Russia:

• Traffic increased by 65%;
• Over 6 months, 522 macro conversions were made;
• 188 queries improved their positions in Yandex;
• 172 queries improved their rankings in Google.

Traffic by cities of presence:

• Significant increase in transitions in target cities;
• Steady growth of positions in local queries.

These results demonstrate the successful implementation of an SEO strategy that significantly increased site visibility and attracted more customers.

If you have questions about SEO promotion, write to the SEO COMPUTER studio at info@seo.computer.

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