SEO promotion for machine tool marketplace

A case about how, due to a high number of leads, the client decided to temporarily suspend SEO promotion.

About the client

The project is a marketplace offering industrial equipment, including turning, milling, grinding machines and other types of production equipment. There are few specialized marketplaces in this niche, especially those that offer complex and professional equipment.

Target:

Reach 10,000 visits per month for targeted queries.

Receive 20 requests for equipment.

Increase sales of services.

Solution

1. Set up an analytical system and set goals

The work began with setting up analytics to ensure transparency of the results and allow the client to track the effectiveness of the promotion.

2. Conducted an audit of the current state of the project

A comprehensive search and technical audit was carried out aimed at identifying errors on the site and implementing basic optimization. This stage included:

• Checking the correct settings of counters and webmasters.
• Setting goals and setting up analytics.
• Technical optimization.
• Text optimization.

The audit also covered the improvement of usability and commercial optimization of the site.

3. Developed a promotion strategy

At the strategy stage, key aspects were considered:

• Choosing between subdomains and the main site: We analyzed the search results and came to the conclusion that it is optimal to promote the main site.
• Categorical or product demand: It has been established that categorical demand predominates in this niche, so the emphasis is on expanding the range and increasing the number of products.
• Commercial and information requests: It was found that it is advisable to attract traffic through both types of requests, including publishing blog articles.

4. We identified key areas of promotion

Priority categories have been selected, including turning and milling machines, as well as equipment from foreign manufacturers.

5. Analyzed competitors and developed technical specifications for improving pages

We analyzed template pages of competitors, which made it possible to formulate recommendations for improving client pages to increase their efficiency.

Results

The client gave unexpected feedback: after several months of work, he asked to temporarily suspend promotion due to a large flow of leads that managers could not cope with. As a result, work is being carried out in stages to regulate the number of requests.

For any questions, please contact the SEO studio "SEO COMPUTER" by email info@seo.computer.

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