SEO promotion case: scrap metal acceptance

Promoting sites that provide scrap metal acceptance services has its own characteristics. Competition in this niche is high, and owners of such businesses should choose a long-term promotion strategy.

A long-term approach will significantly reduce the cost of organic traffic, while ensuring a stable stay in top positions and traffic growth.

Initial data

Topic: scrap metal acceptance

Site age: more than 2 years

Attendance: more than 240 visitors per day

Domain zone: ru (Moscow)

What needed to be done?

Problems that needed to be solved to successfully promote the website of a company that accepts scrap metal:

  • Carefully approach the compilation of the semantic core and structure of the project.
  • Create high-quality content that will answer the main questions of potential clients.
  • Add elements that help increase trust from visitors and potential clients.

Content and links

At the initial stage, the content on the site was unstructured and included only headings, text and subheadings. During the work, the structure of all pages of the site was redesigned. As a result, the following were added:

  • Paragraphs, lists, list of services;
  • Photos of objects, videos about the company;
  • Feedback form, section with frequently asked questions.

Linking was introduced on the internal pages of the site, which helped improve navigation and content coherence.

During the promotion, work was carried out to place high-quality reviews, press releases and other links on thematic resources. All links were placed on reputable, trusted sites.

Progress progress

During the promotion of the site, dubious methods for obtaining links were not used, which allowed us to avoid falling under sanctions and search engine filters, such as Panda and Penguin. As a result, the site consistently occupies a leading position in its niche.

The long-term strategy was for the site to continue to grow, including through low-frequency queries. New pages were added, the site structure was redesigned, which made it possible to increase traffic by 6-8 times and significantly improve positions.

Site positions by queries

Dynamics of requests in the TOP 10

If you want to get the same result for your website, contact our SEO studio! We will be happy to help you achieve high positions and stable traffic.

You can write to us by email: info@seo.computer.

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