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Many website owners are afraid of SEO promotion, believing that it will not live up to expectations and will be a waste of time and money. But what if we show how, with the help of proper optimization and a smart strategy, you can not only increase traffic, but also compete with the largest players in the market? This is what will be discussed in this case.
In this case, we will tell you how a well-built SEO strategy can lead to a 10-fold increase in traffic, as well as how to promote a website so that it competes with marketplaces in the top positions of search results.
Objective: increase organic traffic and improve site rankings in search engines. The client was a company that had a problematic experience with a previous contractor, as well as an old website design that required a redesign.
At the start of work, organic traffic was less than 1,000 clicks per month, and the goal was to achieve 4,000 clicks in 12 months and 10,000 in 24 months. During the work process, a full audit was carried out and an action plan was prepared.
At the first stage, the semantics of the project were collected, which included more than 1,000 key queries. The semantic core was clustered, which made it possible to correctly distribute keywords across the pages of the site.
After the redesign of the old site was completed, a full check of the new site was carried out, including an audit for broken links, page loading speed and micro markup correctness. A map of alts for images was also prepared and an audit of the main competitors was conducted.
After the rollout of the new site, recommendations were prepared to improve its functionality and interface, including a UI/UX audit, and proposals were made to optimize product groups. One of the important stages was the creation of a promotion strategy focused on queries with low competition and competent purchasing of links.
As a result, high-quality donors with thematic sites were selected, which helped improve the site's link profile and increase its ranking in search engines.
Every month SEO texts were published on the site, including question and answer blocks with FAQ micro-markup. A blog was also launched, which became a source of additional traffic.
To purchase links, thematic sites with good traffic and authority indicators were used. Links were purchased both on exchanges and through direct agreements with advertising platforms.
Every month there was a steady increase in both organic traffic and link mass, which led to an improvement in positions in search engines. Currently, more than 120 queries are in the top ten search results.
In the future, we plan to continue competing with large marketplaces and bring all categories of the site into the top 10 search results. In order to further growth, new methods of producing goods, expanding the semantic core, and promoting the YouTube channel are also planned.
SEO promotion requires careful preparation and a thoughtful strategy. Success depends on high-quality analysis at the start, detailed study of key queries, constant work to improve the site and competent purchasing of links. It is important to maintain transparency of the process and provide regular reporting to the client.
Do you also want to improve your website's visibility and achieve great results? Write to us at the SEO studio "SEO COMPUTER" with any questions at info@seo.computer.
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