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A new business website, just created, will essentially not bring results. Why? Because it is not displayed in search engines such as Yandex or Google, and does not appear in search results. In order for your site to be visible in search results, it is necessary to carry out SEO optimization - this is a process that helps the site take high positions in search results so that users can easily find your resource for a query, for example, “plumbing in the city of N.” All this is possible thanks to special search engine algorithms that index the site and determine its ranking.
Website promotion is the work of professionals, so-called SEO specialists. However, among specialists there are different levels of professionalism and honesty, and they are often divided into “white” and “black” SEOs. Let's figure out how they differ.
For most website owners, the desire to quickly and inexpensively promote their website is quite understandable. In such cases, they often choose not the most honest methods, ordering the services of “black” SEOs who promise quick results. However, such methods can have serious consequences.
Firstly, “black” SEOs often use outdated and prohibited techniques:
— spam, that is, sending intrusive advertising messages;
— clickers that artificially increase the number of clicks on links;
- doorways - pages filled with meaningless keywords that are used only for search indexing;
— cloaking is a method in which one page is shown to the user, and another to the search robot;
- hidden text, such as white text on a white background, that contains keywords for search indexing.
All these methods have a short lifespan, since search engines are constantly improving their algorithms and can easily recognize such “dirty” methods of promotion. As a result, the site may be excluded from search results.
In addition, “black” SEOs often use link exchanges, which post links to a site on a paid basis, which can give a quick but short-term effect. However, as soon as the exchange becomes known to search engines, links from it lose their value. As a result, the client may find itself in a situation where it is necessary to constantly pay for these links in order to maintain the site's position.
Unlike “black hat” SEO, white hat SEO specialists use honest and long-term methods. Such an SEO specialist is not just a person who knows several automatic promotion methods, but also an expert in various related fields. It acts like:
“White” SEOs also continue to work with the site in the process of its promotion, making adjustments and optimizing it in accordance with changes in search engine algorithms.
Yes, “white hat” SEO takes more time to achieve tangible results, but it guarantees stable positions in search results and the absence of risks associated with a site ban.
If you have any questions about SEO optimization, you can always contact our SEO studio "SEO COMPUTER". Write to us by email info@seo.computer.
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