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Imagine that your online store is a physical location in the city. You have a great product or service, competent employees, but what does it take to attract customers? The main thing is your location. To be visible, you need to be in an area with good traffic flow so potential buyers can see your product or sign. Without a good location, it will be difficult for you to attract clients and you will have to actively seek them out.
This example perfectly illustrates your position in search results. TOP is the place where all clients will see you.
But is it worth believing that the job of an SEO specialist is only to increase the number of your clients? What exactly does SEO optimization include and what methods are used to achieve results?
Let's divide this process into two main categories - on-page and off-page optimization. Let's look at these concepts using the example of a specialist's work.
Internal site optimization is aimed at improving its content, domain settings, use of keywords, text design and optimization of tags that affect indexing.
The first thing we do is open the main page of your site and analyze how well the text is written. We check whether key queries are included and placed in the right places, and also check the uniqueness of the content. The page must meet all the parameters to successfully reach the TOP of the search engine.
We check all meta tags on the page (things that are invisible to the user, but important to the search engine). Properly configured meta tags are an integral part of successful promotion and will help you get to the TOP.
We often rewrite text on pages to ensure they comply with all SEO standards. To do this, we collect a semantic core - a list of key queries that need to be embedded in texts and meta tags. Ideally, each page should be optimized for one important query. The uniqueness of not only texts, but also images is also checked, since unique content contributes to better ranking.
These measures are applied to all pages of your site gradually, starting with the home page and then moving to priority pages and product or service pages.
In addition, internal linking (links leading from one page to another) is added to improve indexing and promote relevant queries. Links are placed only on the correct phrases and phrases based on key queries.
To regularly monitor errors on the site and improve its quality, we connect analytics systems such as Yandex.Webmaster and Yandex.Metrica. These tools provide important data about users, errors, search engine pages and other aspects that allow us to improve the site and its ranking in search results.
We also analyze the site code, remove errors that interfere with promotion, and ensure that the page fully complies with all search engine criteria.
These are not all the measures that are used, but these steps are enough to assess the scale of the work of an SEO specialist and his approach to website promotion.
External website optimization is working with link mass: the quality and quantity of links leading to the site.
While your website pages are waiting to be re-indexed and appear on the search engine pages, we are actively working with external queries. We add your organization to all possible directories and directories. This not only helps users find your site, but also improves its ranking in search engines, since sites that are linked to externally are ranked higher by search engines.
SEO promotion is a constant process of working on a website. Competitors will always be looking to overtake you, so regular optimization month after month is the key to success. SEO is an investment in the future of your company. Without this, your business will struggle to maintain long-term stability. While you are thinking about starting optimization, your competitors are already actively doing this, occupying high positions in search results.
If you have any questions or need a free consultation on your website, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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