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Getting your site to the top positions in search results depends on how well it complies with the features of a particular search engine. These features are determined by ranking algorithms, which regulate what position a particular site will appear in the search results. The main goal of algorithms is to determine how useful a site is for a user.
If a site satisfies users' needs, they will return to it again and again. The more users actively use a search engine, the higher the cost of advertising in it.
Traffic monetization encourages search engines to constantly improve their algorithms, competing with each other. As they work to improve their algorithms, they continually update the list of ranking factors and their importance.
How to please search engines and attract traffic to your site? How to satisfy user needs and make the resource truly useful? How to promote a website in different niches and gain competitive advantages?
In this article, we'll look at principles that will be effective in SEO for years to come, regardless of changes in algorithms.
SEO specialists are engaged in optimizing websites so that they comply with search engine algorithms and rank high. The problem is that the exact ranking rules are known only to the creators of search engines.
However, through years of experience and analysis, SEO experts have identified several factors that they believe accurately factor into rankings. These factors can be divided into five groups:
The importance of these factors may change, but they all continue to play a role in the ranking process.
Sometimes you can hear from site owners: “My site is not in the top, although it is good.” It is important to understand that it is not about the search engine, but about competition with other sites.
How do you determine who deserves traffic?
All search principles are based on user preferences. For example, no one said that a toll-free 8-800 number would be an important factor for a search engine, however, people liked it, and search engines began to take this point into account.
Search engines evaluate the site as a solution to the user's problem. The better a site solves these problems, the higher its position in search results.
The structure of a site is its “door” for users. It is important for the search engine that these doors are open and clear. For example, large sites, such as popular services, do not pay for high positions, but simply solve user problems and gain recognition from search engines.
For sites offering services, the traditional SEO approach is often to use keyword-rich text. Consider a website that provides apartment renovation services. One of them uses only text, but it is overloaded with information and does not help the user.
On another site, the approach is more practical: the main page presents great deals, there is navigation, and the image shows a cozy interior. Such a site solves the user’s problem and has a greater chance of success in search results.
Stores selling the same products face competition. Let's look at the example of selling snowboards. One site has long and uninformative text that does not help the user choose a product. Another site offers selection tools, including a slider that allows you to choose a snowboard based on your height.
Such approaches help the store not only improve the user experience, but also increase its visibility in the search engine.
Small businesses in the regions often face competition from large federal chains. However, there are also advantages, such as attentive service and deep expertise in a narrow niche.
Finally, remember: sites are not chosen by the search engine, but by the users. Therefore, it is important to think more about solving problems for people, rather than about complex search engine algorithms.
Do everything to satisfy the needs of your target audience. We are always ready to help with any SEO questions. Contact the SEO studio "SEO COMPUTER" by email: info@seo.computer.
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