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One of the main difficulties in evaluating the work of SEO specialists is the time required to produce tangible results. In today's competitive environment, real improvements, such as an increase in the number of applications or profits, usually become noticeable only after 3 months, or even six months. In some cases, improvements occur only after 10-12 months of work. However, if each contractor receives 10 months to find results, then the wrong choice of contractor can slow down the development of the project for a whole year! How do you know when to change your SEO team? The main thing is the strategy and specific actions that are performed on the site.
Today it is completely normal to require detailed monthly reports from contractors. Where the texts were posted, what audits were carried out, what measures were taken, etc. Such reporting is necessary, and it is especially important if you are faced with dishonest performers. They often refuse to provide such reports, and instead of quality content and real actions, they only offer position reports that do not reflect the real result. It happens that a contractor, for a large sum, writes one mediocre article of several thousand characters per month, and the rest of his actions boil down to empty reports that do not lead to results. Therefore, transparent reporting is a key indicator of the quality of work.
The guaranteed way is to have a specialist or company check the reports and confirm that everything was done correctly. Or, on the contrary, he will tell you what additional questions you should ask the contractor. It is important to understand here that competition in the SEO market is great, and many companies use analysis of competitors’ work in order to lure clients. But we take a different approach. If your competitors do quality work and do not overcharge (for example, their rate per hour of work is within reason), we will always recommend continuing cooperation and waiting for the result. However, it is worth remembering that analyzing the work of competitors is a paid service, and additional payment will be required to receive monthly recommendations in this area.
However, to assess the correct operation of SEO, you can do without the involvement of third-party specialists. Modern SEO is aimed at comprehensively improving the site. If you notice that more and more useful information for your clients appears on the site, the catalog of services is expanding, and they are working to improve conversion, this is a good sign. Systematic and high-quality work on website development in most cases brings positive results. Highly qualified SEO specialists know how to properly work out the semantic core, text materials, metadata and technical aspects of the site to get maximum effect.
Yes, such a situation is possible, but it is a rather rare occurrence. Sometimes these problems arise when freelancers or inexperienced contractors use outdated methods that do not meet modern search engine requirements. However, if the contractor has at least an average level of skill, only minor errors are possible, which are quickly corrected. For example, text spam. In this case, you just need to adjust the keyword density and send the page for re-indexing. This usually solves the problem. In some cases, to achieve results you have to “replay” a little with the density of key phrases, and this is also a normal practice in SEO.
SEO works great if the optimization process is done correctly. Even if you don't see immediate results in the form of new customers from search engines, with SEO you can significantly improve your website. Increasing the number of pages, refining your prospects' queries, improving technical performance and behavioral factors - all this has a positive impact on your business in the long term. And if a highly qualified team works, you can even expect improvements in marketing and promotion. The result is that your website will be much more ready for promotion in search engines. The main thing is not to fall into the hands of amateurs who can harm your site by introducing it into search engine sanctions.
If you have any questions about SEO, don't hesitate to contact SEO Studio. We are ready to help with any questions regarding SEO optimization of your website. Write to us by email info@seo.computer.
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