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This article may seem amateurish, but I want to share my thoughts on the current state of one of the popular mobile games. The game, which once became a real hit and occupied the top positions in terms of the number of downloads, is now facing problems related to pumping money out of players. Numerous updates and the race for money have led to the fact that many old players are losing interest, and there are fewer and fewer new ones. At the moment, the statistics look like this: 70% of players make donations, 30% are ordinary players. Three years ago the ratio was completely different - 40% donators and 60% regular users.
Significant efforts on the part of the game developers aimed at increasing income are pushing the game towards deterioration. Of course, it's hard to blame the company for trying to make money, but without changes in the structure of the game and approach to users, we can expect that it will lose its audience. This will be the end of the game if the number of new gear sets continues to increase and their price goes through the roof.
What can bring the game back to life?
The first thing that is necessary is to reduce the financial ambitions of developers and stop the endless race to increase the percentage of donators. This will make it possible to restore interest in the game and, as a result, new players. It is important to release new exciting updates, such as a castle with a new level of grandeur, which can attract the attention of not only old players, but also create an incentive for new users.
What promotion and advertising methods can help attract new players? We will talk about this in the following articles. Subscribe to the channel, write comments. Pete was with you.
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