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SEO on Ozon is similar to working with search engines - the main goal is to achieve higher positions for key queries.
The goal is to bring the product as close to the first position as possible. However, it is worth understanding that maintaining this position all the time is impossible, since search results are personalized for each user depending on factors such as location. But the principle remains clear. How can this be achieved?
According to Ozon's official documentation, in the first two stages of ranking, products are rated by text relevance. At the first stage, 500,000 products are selected that match the request. Then they are sorted in descending order of relevance, and only the 2000 most relevant products go to the third stage. The assessment is carried out on all fields and attributes that are used in the search:
- name of the product,
- product category,
- brand,
- color, size, material, type and other attributes.
It is important to note that text product descriptions, reviews and questions do not affect the determination of relevancy. Therefore, you don’t have to pay special attention to these elements and avoid overly long and spammy texts.
However, you can work on the quality of images, reviews and answers to questions, as well as adjust prices and discounts. All these factors have a positive effect on conversion, and a product with a high conversion rate receives additional ranking bonuses.
If you have any questions or need professional advice on SEO optimization, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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