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Many sellers, both beginners and experienced ones, are faced with the challenge of SEO optimization on marketplaces. The question often arises is how to choose the right keywords to create an effective product card and get your product to the top positions in searches. This aspect is critical to the success of your business and attracting new customers.
The bulk of purchases on marketplaces are made through search queries. Shoppers also often use filters to narrow down their searches. The more detailed the product description is, the more people will see your product, which means the likelihood of its sale increases. The requests are as follows:
• High-frequency - make up 80% of traffic (for example, “bed”),
• Mid-frequency – make up 15% of traffic (for example, “bed with orthopedic mattress”),
• Low-frequency – make up 5% of traffic (for example, “a dog bed in the shape of a bone”).
Here are some ways to find the keywords you need:
1. Analysis of competitors in your niche. Research what keywords market leaders are using—either manually or using specialized platforms like MarketGuru. Use these words when creating a product card.
2. View search suggestions. Enter the product name into the search bar on the marketplace and you will get the most popular queries related to your product.
3. Using built-in analytics services. Most marketplaces have analytics tools that provide data on popular queries. For example, on some platforms you can find information about the most popular products and queries.
4. Use of third-party analytics services. With the help of such services, you can conduct a deep analysis of your niche to find the most effective keywords. Some services are paid, but there are also free options.
After you collect keywords, it is important to correctly integrate them into the product card - in the title, description and characteristics. This will increase the chance that your product will appear in the first positions of the search. Combining low-frequency and high-frequency queries in the same text will help increase visibility.
If you don’t have time to create cards or you don’t have enough experience, the task can be delegated. There are tools and bots that help generate cards with the correct use of SEO words. They can automatically select words and write a description that will help improve product visibility.
After publishing a product, carefully monitor the results. If the indicators are not satisfactory, you need to check the relevance of the keywords and update the information if necessary.
If you have any questions, you can contact the SEO studio "SEO COMPUTER" at info@seo.computer.
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