Input data
A project has been received for a construction-themed website. The main task was to bring the site to the TOP for key queries that were of interest to the customer. A detailed promotion plan was developed and work began. The results, as well as what was done during the month, are presented below.
What was done as part of optimization in 1 month
- Collection of key queries and analysis of initial positions.
- Translation of the site to HTTPS.
- Adding a site to the Webmaster and Search Console systems.
- Checking and setting up the robots.txt file.
- Setting up the sitemap.xml file.
- Check for duplicate pages.
- Analysis of the number of pages in the search engines Yandex and Google.
- Checking excluded pages in Webmaster (duplicates or low quality pages).
- Check for broken links (error 404).
- Analysis of all website pages for 4xx and 5xx errors.
- Checking 3xx redirects and their relevance.
- Checking micro markup using a validator.
- Adding micro markup for Schema.org: Aggregate Rating and Local Business.
- Adding GEO meta tags.
- Closing all external links from indexing.
- Optimizing site loading speed.
- Checking the code for critical errors according to the W3C standard.
- Checking and configuring OpenGraph markup.
- Checking for the presence of one H1 tag on the page.
- Checking the site language and its compliance.
- Setting up a 404 page.
- Checking for hidden text.
- Adding/editing quick links.
- Editing Meta tags Title, Description, Keywords.
- Writing H1 for all pages.
- Analysis and adjustment of the structure of H1-H6 tags.
- Checking the uniqueness of content on pages.
- Adding internal links.
- Writing and uniqueization of texts: drawing up technical specifications and layout.
- Adding new texts to Webmaster.
- Adding breadcrumb markup.
Result
- Increase in the number of requests in the TOP 10.
- Increase in traffic from search engines.
- Increasing website visibility.
Read also:
Website builders and how to create a website for free.
Services for checking site positions.
SEO checklist for website promotion.
SE ranking is a competitor analysis service in SEO.
Checking external (back) links.
TOP 20 competitor analysis services.
What is better SEO or contextual advertising.
Stages of SEO website promotion.
SEO reports on website promotion.
SEO promotion in Minsk.
How to increase the site's ICS.
Cases:
SEO agency promotion.
Promotion of the medical center.
Promotion of dentistry.
Promotion of an online vape store.
Promotion of an online auto parts store.
Promotion of an online sports nutrition store.
Promotion of a building materials store.
Contextual advertising on the topic of walk-behind tractors.
Promotion of construction of frame houses.
For advice or questions on SEO optimization, you can contact us by email: info@seo.computer.
ID 2036
