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In order to choose a quality SEO specialist, you just need to follow a few simple rules:
1) You should not immediately contact agencies, as their services may cost more, and the quality of work does not always justify the price;
2) If you choose a private specialist, be sure to ask for a portfolio of completed work or recommendations from clients. 2-3 links to sites that can be checked in a search engine for queries related to promotion are enough;
3) Make a preliminary list of key queries. It's best to start with 5-10 basic words and phrases. To collect information, use special tools such as keyword analysis services;
4) Remember an important rule: if you want to promote high-frequency queries (from 10 thousand per month), then the cost of an SEO specialist’s work will be higher;
5) Conclude an agreement for the provision of services or register a specialist for part-time or remote employment. This will help protect you from poor quality work or delays;
6) Agree on a list of keywords and links that will be used in the promotion process, and be sure to save this data;
7) Require monthly reports from the contractor on the work done;
8) Connect to webmaster tools and check traffic and link quality. For example, you can check links by clicking on purchased links;
9) Remember that the price of links increases every year, and search engine algorithms are constantly changing, which complicates the work of SEO specialists;
10) Regularly assign tasks to content managers and SEO optimizer to publish new content, and also link to old materials - articles, reviews, product cards. Even if you have an online store or a product catalog, periodically publish content on your topic (for example, reviews of popular brands or store new products);
11) To get high-quality results, give the SEO optimizer enough time to form a semantic core. When developing a website, always create a semantic site map - this will save a lot of time in the future;
12) Do not rush to blame the SEO specialist if you are not satisfied with the results. Clarify your queries, analyze statistics and traffic on the site for at least six months before drawing conclusions;
13) And the last recommendation: work with one specialist on a long-term basis. “Don’t change horses in midstream” - one performer who will work with you for years, knows the history of changes on your site and can evaluate what worked and when.
If you have any questions, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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