SEO optimization. Can I do it myself?

Hi all!

I decided to share my experience and knowledge in the field of SEO website optimization, and also, perhaps, learn something new from you. I first heard about SEO last year and have been actively studying this topic ever since. Since then, search engine promotion has become my main profession. To begin with, I will try to explain without further ado what SEO is and how it works.

What is search engine promotion?

SEO (or website search engine optimization) is a set of activities aimed at increasing the position of your website in search results for certain queries, as well as improving its visibility in search engines. In simpler terms, it is the process by which search engines begin to “recognize” your site and it attracts more visitors.

The promotion process can be divided into two broad categories:

Internal optimization.

External optimization.

Internal optimization includes work directly on the site, aimed at improving it in accordance with the requirements of search engines. Off-page optimization is activities outside of the site, including creating links to resources that help increase the site's authority in search engines.

What work is carried out during internal website optimization?

Internal optimization is the main and most time-consuming part of the work. Includes several stages:

Conducting a site audit: analyzing errors in the code, studying the niche, analyzing competitors, eliminating technical problems, creating the necessary files for search robots, developing a promotion strategy;

Collection of the semantic core: selection of queries, expansion of the semantic core, clustering, cleaning, prioritization;

Working with copywriters: drawing up technical specifications, checking the uniqueness of texts, distributing keywords by density;

Page optimization: adding material to pages, creating and selecting media content, creating meta tags and headings;

Working with external tools for webmasters (for example, Yandex Webmaster, Google Search Console).

What work is carried out for external website optimization?

Off-page optimization is also important for successful SEO. It includes the following work:

Studying the reference mass of competitors;

Assessing the quality of sites on which links will be placed;

Creating your own link database.

At first glance, external optimization may seem less important than internal optimization, but this is not so! External factors play a key role in SEO success, and without them, achieving good search rankings will be difficult.

Is it possible to promote a website in a search engine yourself?

Almost anyone familiar with a computer can try to promote a website in search results using free tools. But why doesn't everyone do this? The answer is that SEO is a complex and multi-step job that requires a huge amount of knowledge and time to master. Search engines are constantly updating their algorithms, and in order to understand what works and what doesn't, you need to continuously monitor these changes. Most people can't afford to spend that much time learning all the aspects of SEO.

That's why I decided to start this blog, to collect all the necessary knowledge in one place. We will go through step by step how to promote a website and what is needed for this. I hope my articles will help you not only understand the SEO process, but also start promoting your own projects, and possibly make money from it. Leave comments, ask questions, suggest topics for discussion. Subscribe and stay tuned for updates!

If you want to know more or ask questions, write to the SEO studio "SEO COMPUTER" at: info@seo.computer.

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