As part of the “SEO Office Hours” video series, Google experts answer user questions regarding search engine optimization and website promotion. One of the latest episodes covered important topics for website owners: from managing multiple web resources to dealing with errors and hacks. Let's take a closer look at the key points of this meeting.
Multiple websites and SEO:
- Having multiple sites does not have a direct negative impact on SEO.
- The main challenge is ensuring high quality content and usability across all sites.
- Google's algorithms may take into account the overall performance of all your sites when determining their ranking.
URL structure and keywords:
- Keywords in a URL have minimal impact on a site's position in search results.
- It is recommended to use hyphens (-) instead of underscores (_) to separate words in URLs to improve readability and search engine acceptance.
Indexing and crawling:
- The "noindex, follow" directive allows you to exclude certain pages (such as paginated results pages) from search engines, but Google will still crawl and find links to other pages.
- To increase your chances of being indexed, make sure your site offers valuable and unique content.
Site transfer and maintenance:
- Changing hosting should not negatively affect SEO if everything is done correctly, with minimal downtime and correct redirects.
- When migrating your site to a new platform, make sure that search engines can crawl and index it to avoid it disappearing from the search results.
- Use 301 redirects when changing URLs to maintain SEO value and ensure users are redirected to the right pages.
Fighting hacks and 404 errors:
- Pages with Chinese characters generated by bots may indicate that the site has been hacked. It is recommended that you seek help to resolve this issue.
- Allow Googlebot IP addresses to access your sitemap to avoid 404 errors and ensure proper indexing.
- While 404 errors are common, it's a good idea to redirect users to relevant content to improve the user experience.
Additional SEO Tips:
- Use the Google Search Console URL Removal Tool to quickly remove pages from the index.
- Snippets (#) in URLs are ignored by Google and therefore have no effect on SEO.
- Avoid embedding text in images as this reduces accessibility and search engine perception.
- Use the hreflang tag to indicate language and region if your pages are intended for different language or geographic audiences.
- When migrating from HTTP to HTTPS, verify your site in Google Search Console at the domain level.
- Opt for responsive web design instead of separate mobile and desktop URLs to improve SEO and make your site easier to maintain.
SEO is an ongoing process and it is important to stay up to date with the latest changes and best practices. Create quality content and follow best practices to improve your site's ranking in search results.
If you have any questions about SEO promotion, you can contact the SEO studio with any questions by email info@seo.computer.
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