Leave a request
Search engine algorithms change every day, and both Yandex and Google strive to provide users with only expert content that fully answers their questions. This leads to the emergence of various myths, since many do not have time to follow innovations.
We decided to debunk several popular myths that are found in the field of SEO:
Myth #1 – Links are more important than content This is the opposite of the popular myth that “links don’t work.” In fact, the correct approach is that both content and links are important. However, in the beginning it is better to invest in creating high-quality content, and form links only when the content on all pages of the site is at the proper level.
Myth #2 – https is not important HTTPS means that the transmitted data is secure, and this is important for user safety. For example, when filling out a form or paying for goods online. Already more than 60% of sites in the TOP 10 Google use HTTPS. Sites without HTTPS may be flagged as unsafe, which affects user behavior and, consequently, rankings in search results.
Myth No. 3 – SEO is only about ranking Getting into the TOP 10 is an important, but not the main goal of SEO. The main thing is to attract targeted traffic. It is important to rank for conversion queries and have good behavioral characteristics, which directly affects conversion. Getting into the TOP 10 without focusing on these aspects is only a small part of the job of an SEO specialist.
Myth No. 4 – meta descriptions affect rankings Descriptions do not directly affect rankings, but an attractive description can increase CTR (click rate) in search results and increase the number of clicks to the site.
Myth #5 – Accurate Keywords Impact Ranking Previously, accurate keyword matches in text played a big role in SEO. Now the situation has changed: texts must be expert, and the site is optimized according to many parameters. Keywords no longer have the same decisive influence as before.
Myth #6 – H1 is the most important element on the page H1 used to be an important element for ranking, but now its role has decreased significantly. Many studies confirm that H1 itself does not have a significant impact on the position of a page in search results.
Myth No. 7 – the more pages, the better The number of pages on a site does not matter much if the site does not have a high-quality structure and navigation. Without proper design and organization of content, simply having many pages will not play a key role in SEO.
Myth No. 8 – a positive user experience is not necessary Search engines have learned to distinguish between sites created for users and those that are focused only on manipulating search engines. Behavioral factors such as time on site, page views, and content engagement play a larger role in ranking than inbound links.
In the future, those sites that are not only optimized for all search engine requirements, but also interesting to users, will win. The main rule is to create a project that will be useful and convenient for people.
If you have any questions about SEO, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
ID 3121
