Leave a request
Konstantin Abdullin, SEO technologist, shared his thoughts on search engine optimization and website promotion in an interview for Loftblog at one of the conferences.
- Konstantin, tell us about yourself. What company do you work for, what do you do and how did you come to this?
- I work in the field of SEO and promote websites in search engines. I have been in this field for 18 years, and during this time I have achieved significant success. My work includes not only website optimization, but also the development of promotion technologies that are used in our company.
- How did you come to this field? Tell your story.
- I got into digital when I was a student. In 2013, I decided to try myself in Moscow and got an internship at a digital agency, where I worked for quite a while. However, I realized that this area is interesting to me and I want to develop in this direction. At first I worked as an SMM specialist, but soon I was transferred to the position of an SEO specialist. At that time, I knew little about SEO, but with experience I began to understand this area. So I continued to develop in SEO, and now I do it professionally.
- Many people say that SEO is no longer relevant. You work for a big company, but from time to time you hear the opinion that SEO is dead. How do you feel about this?
- SEO is alive and well. “Lazy” SEO has died, when it was enough to simply buy links and wait for results. Now the situation is different - you need to take a comprehensive approach to promotion: analyze the site, check it for errors, study competitors and apply a variety of strategies. SEO continues to evolve, and we will likely see new trends such as mobile app optimization in the near future. This approach is already actively used in foreign markets.
- The value of communicating with a professional in this field is invaluable. Of course, this is a great opportunity to learn insights and secrets that work right now. SEO is constantly changing, and what worked a year ago may no longer be effective today. Please share the top 5 things you need to do in SEO right now.
- Firstly, you need to constantly monitor the site’s performance and monitor its indexing. If you don't monitor the site, you won't understand what's going on with it.
Secondly, quality content is important. This is more relevant than ever. If the user doesn't like what he finds on the site, he will quickly leave. Quality content is the key to success.
Third, working with the reference mass. Despite changes in search engine algorithms, links still matter. The main thing is to choose high-quality donors and competently build a link building strategy.
Fourth, you need to think critically and not blindly follow trends. SEO is not just repeating other people's recommendations. Everyone should conduct their own experiments, test different approaches. If one of the experiments is successful, you can implement it; if not, abandon it.
Fifth, focus on users. This includes both quality content and ease of use of the site. It is not only the availability of information that is important, but also how it is presented. Quality user experience is the main focus of SEO nowadays. As search engines say, sites should provide high-quality information that will be useful to the user.
If you have questions or need help with SEO issues, please contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
ID 1905
