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When conducting a site audit, I always start at the top of the page, where the logo is. It is important to consider several aspects that can affect the effectiveness of a logo from an SEO perspective. Let's look at the main mistakes and tips for optimizing it.
The link to the logo should not lead to itself. The logo on the site pages should only point to the main page, and on the main page itself there should not be a link to the logo. This can be compared to the situation when you are in an elevator and, being on the first floor, press the button for the first floor. Energy is expended, but there is no result. The same thing happens with search engines: the main page loses its weight if the logo on it links to it again.
If you are using a logo image, it is important to choose the correct format: JPEG or PNG. I prefer PNG as this format supports transparency and compresses the image without losing quality. It is also important not to forget to include the ALT attribute, which will help search engines understand what is depicted in the logo. The TITLE attribute can be omitted, since it has no special meaning for the photo, and can interfere with users when hovering the cursor.
If the logo is in the form of text, then the ALT attribute is no longer used, but the clickable area of the logo becomes important for SEO, especially if the text includes a keyword that you want to promote. However, it is worth remembering that using web fonts can slow down page loading speed, which in turn affects SEO.
Some sites use combined logos consisting of an image and text containing high-frequency queries. This solution has its benefits: you get both the ALT for the image and the text phrase, which helps promote both visual content and keywords at the same time.
Using micro-logo markup helps improve visibility in search engines. To do this, just write itemprop="logo" in the site code, indicating the address of the photo. This not only improves SEO, but also increases the likelihood that your logo will appear correctly in search results.
It is important to remember that search engines such as Google can track pages that use this markup, which confirms its value in improving indexing.
While working with templates, I often came across situations where the logo is placed inside an H1 tag. This can be a problem since there should only be one H1 tag per page. On pages with news or other detailed sections there may be several of them, which disrupts the page structure and negatively affects SEO.
Some website development platforms, for example, popular content management systems, initially place the logo inside folders that are closed from indexing. This prevents search engines from indexing the SEO-critical element. In such cases, the solution is to move the template to an indexable directory, which solves the visibility problem.
If you have questions about logo optimization or other aspects of SEO, you can contact the SEO studio "SEO COMPUTER" by email: info@seo.computer
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