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You can often come across statements that the main competitor is the one who causes the most problems, who is constantly visible in the media or on advertising media. However, such statements are not always true. Comparing yourself to industry leaders is also not always fair unless you are a big player.
Competitors in search results are those sites that rank high not only for the main key queries, but also for mid- and low-frequency phrases.
The greater the search coverage, the stronger the competitor.
Sometimes you may notice that some sites are visible only for a few high-frequency queries and practically do not appear in other categories.
It is assumed that you already have a list of keywords.
Open the free analysis tool: [link to tool]
Select the desired region and enter keywords.
Go to the "Domains" tab.
Eliminate sites that are aggregators or forums, as they are not your competitors.
Using only our keys to select competitors is not always the right approach. So take a few competitors and analyze them using another free tool: [link to tool]
Select the options that interest you and specify the region and search engine.
Next, go down to the “Competitor Visibility History” tab.
Now you can analyze sites and supplement your semantic core.
In order to accurately identify competitors in search results, it is necessary to conduct analysis based on real data, and not on guesswork. Even if you have keywords, there is always room for further work on the semantic core and improving visibility.
You can contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.
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