SEO: How to find out your competitors' queries for free in 5 minutes?

In the previous article, we looked at how to identify competitors in search results. Today we’ll discuss how you can find out your competitors’ key queries without paying.

There are various paid tools:

  • Serpstat
  • SEMrish
  • SpoWords
  • Case So

But there are also free ways

Using Megaindex

Even though it is a paid service, it still offers some features without paying for it. Let's figure out how to use it to analyze your competitors' key queries.

First you need to understand in which search engines and regions your site has the greatest visibility.

Go to the tool page: https://ru.megaindex.com/visibility/

Here we select regions with the best visibility (they will be highlighted in red).

Then go to the following link: https://ru.megaindex.com/a/vishistors

Set the necessary parameters:

  • URL (you can use either a domain or a specific page)
  • Filter (all site URLs, prefix or only the specified URL)
  • Find 1000 requests (this is the maximum number)

After completing these steps, a list of queries for which your site has visibility will appear below.

Repeat this procedure for all sites where you want to research competitors and for all search engines with high visibility. This will give you a huge number of keyword phrases.

Using a primer

This service allows you to compare semantic cores of up to 4 competitors for free and upload up to 3000 keywords.

To find out the keys for one site, visit the site https://www.bookvarih.com/site/.

Enter the competitor's address and select the desired region (there are not many regions in the free version).

As a result, you will get a more detailed list of keywords (for example, 1199 keywords compared to 165 in Megaindex).

Also try comparing multiple domains by going to the following URL: http://www.bookvarih.com/msmp/

Enter up to 4 domains in the free version and select a region.

As a result, you will receive about 11,145 keywords!

General conclusion

  • Even with paid tools you will have to work hard manually.
  • This technique is ideal for Moscow and St. Petersburg.

Lifehack 1

If you are not from Moscow or St. Petersburg, find competitors from these cities and download their semantics. This way, you can stay ahead of your competitors in your region.

Lifehack 2

Even in large cities such as St. Petersburg, you can find niches with insufficiently developed content. Try to research how competitors from Moscow do it.

More useful materials on SEO can be found in the VKontakte group: https://vk.com/academiseo

If you have any questions, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.

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