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Want to really understand what's working on your site? Read on.
Today I'll share techniques that will help you accurately assess how changes to your site affect its search engine rankings. This approach is not for those who are afraid to dig into the data. We will work with metrics in such a way that no SEO studio will remain indifferent.
Metrics: The Key to a Successful SEO Strategy
If your site has been running for some time, you probably have the data you need. Let's see where you can get them from:
- Webmaster: Download information about impressions, average position, CTR and clicks for the last couple of weeks.
- Analytics: Go to the “Login Pages” section and collect data: time on the site, viewing depth and bounces. For commercial pages, also collect conversion information.
Now collect the data and process it using the right tools, and then combine everything by URL. Did you receive it? Great, let's move on.
Hypotheses: what really influences the result?
It's time to analyze what exactly is affecting your site. This is the most interesting part of the job. Your hypotheses should be based on facts and data, not assumptions. Here's what's worth analyzing:
- Title length - too short or, on the contrary, overloaded?
- The text on the page—isn’t it too little, or maybe it’s worth adding?
- User reviews - maybe their number really influences buyers’ decisions?
- Is a text block needed on the category page? And if so, what volume?
Once you have decided on your hypotheses, use appropriate tools to collect data (for example, special scripts or analysis programs), and save everything in CSV. If your head starts to “boil”, don’t worry, the most interesting is yet to come.
Analysis: exploring the data in depth
Forget about superficial methods of analysis if you want to really understand what is happening. This is where the serious work with data begins. For in-depth analysis, use paid versions of data analysis tools, upload the resulting files to these systems and ask precise questions:
"Analyze this file, find the relationship between the parameter {тот, на который можно повлиять} and other marks. Show how this affects positions and traffic as a percentage, and provide a table with the results."
Conclusions: we find patterns
Now you have not just data, but a real understanding of what affects traffic and site rankings. You may find that increasing the length of text on a page helps you rank better in searches, and that product reviews on your site are less important. Your results may vary and will be specific to your niche. If you are too lazy to do the analysis, you shouldn’t complain about bad results.
This method is intended for those who want to seriously improve their website rankings. Use these steps to understand what's wrong with your SEO and find ways to improve. Go ahead, experiment and explore your data.
If you have any questions or need help with SEO optimization, you can contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.
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