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Everyone has heard about SEO, but they don't always understand what it is and how it works. Let’s understand, without complicated terms and abstruse explanations, what SEO is and why it is needed.
Imagine a situation: you need to buy a refrigerator. There are three sides: you, the store and the robot. I’ll explain how the robot and SEO fit into this a little later.
You start looking for a refrigerator, enter a query, for example, “buy a refrigerator” into a search engine. In response, you receive a list of sites that offer products that match your request. Look at the pages, compare models and prices, choose the best option. If you need a refrigerator urgently, you immediately buy it online or go to the store. If you're not in a hurry, leave sites in your bookmarks so you can return to your selection later.
Have you ever wondered how these sites get to the top positions in search results?
Let's look at this issue from different angles.
The store wants its website with refrigerators to be the first in searches. He strives for you to choose his products and make a purchase. And you, in turn, usually view only the first few sites without moving on. Imagine how many stores, manufacturers and intermediaries offer refrigerators. Each of them has a website and is trying to get on the very first lines so that you notice them and make a purchase from them.
But how can manufacturers get to these first positions if there are so many sites?
This is where the robot comes into play. You might be surprised, but in fact this is not a person, but an algorithm of a search engine such as Yandex or Google. This robot evaluates all websites and decides which ones are the most useful and high-quality ones in order to bring them to the highest positions. The algorithm takes into account many factors - from the content of the site to its technical structure. It's on your side to help you find the most relevant results.
SEO is the process of improving websites that work to satisfy the robot's requirements. SEO specialists “tweak” the site so that it meets these criteria and can appear at the top of the search results.
Now that you understand how it works, I hope it's easier to understand what SEO is and why it's so important.
If you have any questions, you can write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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