Leave a request
An SEO expert analyzes how effective SEO can be for promoting cryptocurrency projects.
Cryptocurrency is digital money that has no physical embodiment. These are electronic funds that can be exchanged for traditional money and used for various financial transactions, including buying and selling. Cryptocurrencies are also popular as an investment method.
Many governments in different countries are actively developing laws to restrict access to cryptocurrencies. Recent moves by major IT companies have also led to increased control over cryptocurrencies. Both sides justify their actions with concerns for user safety.
Thus, advertising of ICOs and tokens was prohibited in some countries in Asia and the Middle East. This led to cryptocurrency projects starting to look for alternatives and moving into the SEO market. SEO promotion has become a safe tool for promoting cryptocurrencies, and in this article we will look at why.
In the first half of the year, the cryptocurrency market faced serious difficulties. The situation was worsened by reports of a ban on advertising of cryptocurrencies and restrictions on their circulation. It all started in China, where citizens were prohibited from participating in ICOs and trading cryptocurrency. The market weakened and the Bitcoin rate dropped significantly. However, this did not stop users who continued to buy and sell cryptocurrency outside of China.
Later, many large companies began to independently introduce restrictions on advertising of cryptocurrencies. Facebook was the first to ban advertising of cryptocurrencies, considering such advertising dangerous for users. It was followed by Google and then other platforms. Yandex took a different route - it limited the number of contextual ads, reducing them by 80%, while the remaining 20% were moderated.
The main reason for blocking cryptocurrency ads is risk. Advertising ICOs and cryptocurrencies can lead to legal consequences for the platforms, such as accusations of complicity in fraud.
Social networks and advertising platforms such as Yandex.Direct prohibit paid materials with a direct call for investment. However, this does not prevent cryptocurrency projects from promoting through SMM, using pages on websites or groups on social networks.
Another way of promotion is email newsletters. Email services cannot completely block all commercial mailings, and with the right approach this can bring good traffic.
Using content marketing on blogs, news portals and social groups also helps promote cryptocurrency projects. For example, YouTube channels actively use native advertising to educate users on cryptocurrency topics.
Teaser arbitrage traffic is no less popular. Here, blocking is easier, although attracting the right audience requires additional effort. On some sites you can buy banners and pop-ups to advertise cryptocurrencies, as well as use teaser networks that post such materials even in prohibited places.
However, SEO remains the most effective and safe method of promoting cryptocurrency projects. SEO allows you to promote a website without the risk of getting blocked by search engines, and the question of how search engines will react to the content directly depends on how well the material is presented.
New search engine algorithms pay attention to the quality of content, and if the site is designed correctly, then no sanctions will follow. Unfortunately, there is no exact data on how cryptocurrency advertising campaigns are moderated in Yandex.Direct, but usually no more than 20% of ads related to mining are moderated.
Users of SEO forums are advised to set up advertising campaigns in Yandex.Direct in such a way that keywords are written in the settings, but are not displayed in headings and texts. However, this may reduce the relevance of the search.
Google, on the other hand, sometimes does weird things with its systems. Landing pages in English appear in searches offering ICO advertising with minimal risks to the budget.
Let's conduct a simple analysis of queries in Yandex.Wordstat for several key phrases:
The first request is “cryptocurrency”. On the first page, the results mainly present educational sites that talk about the basic principles of cryptocurrency operation and the most popular types of coins (Bitcoin, Litecoin, Ethereum). There are no direct investment offers.
The query “cryptocurrency rate” displays sites with current exchange rates and offers for investment packages. These sites typically offer not only currency exchange, but also additional services for investors.
The query “cryptocurrency exchange” displays sites offering real-time cryptocurrency exchange. On some platforms, you just need to enter your email to start trading.
The request “buy bitcoin” is also high-frequency. Both exchanges and proposals for transactions with cryptocurrency appear in the search. There are also educational materials with more information about investing.
The query “buy cryptocurrency” ranks in the middle in terms of frequency, but also displays educational materials and recommendations for exchanging cryptocurrency.
Thus, we can conclude that SEO promotion of cryptocurrency websites is actively developing. Websites in the cryptocurrency niche usually have a high TIC, minimal errors and well-written meta tags.
Based on the results of the analysis, we can confidently say that SEO promotion of sites dedicated to cryptocurrencies is an effective and safe way of promotion. SEO works for cryptocurrency projects, and the popularity of high-frequency queries confirms this.
Cryptocurrency websites often include links to exchangers, resources for purchasing coins, as well as mining equipment and rental space for cryptocurrency mining.
We also looked at the use of native advertising in SEO promotion of cryptocurrency projects. Even a superficial analysis of search results showed that this approach is quite applicable if the site is entirely dedicated to cryptocurrencies.
Thus, promoting cryptocurrency websites through SEO is similar to promoting other topics. Internal and external optimization, creating a semantic core, buying external links and other SEO methods are also applicable in this area. However, cryptocurrency projects require special attention to content.
Selling through contextual advertising has become difficult due to restrictions, but SEO promotion remains an effective tool. With the help of SEO, you can promote cryptocurrency projects without fear of getting sanctioned. The right approach to SEO will help ensure organic promotion in search engines.
If you have questions about SEO for cryptocurrency projects, do not hesitate to contact our SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
ID 1864
