SEO for beginners. Learning to promote a website.

Most users find websites through search engines, and this requires website owners to comply with search engine algorithms. This is the essence of SEO.

SEO is a set of measures aimed at improving the position of website pages in search results.

The main components of SEO promotion include:

• Work on website content (articles, product cards, etc.);
• Optimization of page codes;
• Improving behavioral and commercial factors;
• Working on relevance.

Relevance is the relevance of content to search queries. For example, if a user searches for “how to open a bank account,” he wants to receive exactly this information, and not about a loan. Since there are so many pages to analyze, search engines use algorithms to determine the relevance of the content.

Also, optimization helps speed up the site. Nowadays, even small delays in loading can negatively affect the user's perception of the site.

Types of SEO

SEO can be divided into two types: on-page and off-page optimization. Internal optimization covers all work related directly to the site itself.

First of all, it is improving the uniqueness and relevance of the content. To do this, a semantic core is created, on the basis of which keywords are formed, which are then organically included in texts, headlines and articles. These are the words by which users will be able to find the necessary information.

It is important that the content is unique and not copied. Then search engines will consider your site to be the primary source, which will affect its position in search results.

The next step is to improve the speed of the site. To do this, you need to eliminate unnecessary commands, remove duplicate pages and mirrors, and also fix errors such as broken links. All this helps speed up page loading.

In addition, it is worth working with the audience. This includes adding comments, polls, social media widgets, and other elements. You should also take into account the ease of use of the site (usability) and its visual appeal. Traffic coming to an inconvenient site will not be converted into sales. Therefore, before starting promotion, it is important to assess the quality of the site and, if necessary, order an audit.

External optimization includes increasing the reputation of a resource through link building. Search engines take into account the number of links leading to the site from other resources. If your site's pages are actively discussed and shared, this indicates high quality content.

Popular SEO programs

SEO can be difficult for beginners, so it is recommended to use programs that can help simplify the process.

One of the most popular programs is Screaming Frog SEO Spider. This program is focused on working with the technical aspects of the site. It helps to find duplicate pages, errors in code, broken links, and also analyzes the data map and its visualization. It can also be used to detect pages where the h1 tag is used several times or is missing.

It is also worth paying attention to Pixel Tools. This is a set of tools, of which 32 are free and more than 20 are paid.

Some of the free Pixel Tools:

• Drawing up technical specifications;
• Search tips;
• Check for over-optimization;
• Checking positions on Youtube.

Among the paid tools it is worth highlighting:

• Project structure analysis;
• Receiving data on Yandex.Wordstat;
• Assessing the quality of current optimization.

The top three is closed by LinkPad, which is especially useful for off-page optimization. The program helps analyze the link mass and track information about inspections throughout the year. Additional features may be purchased separately.

What do search engines look at when promoting a site to the TOP?

The exact algorithms of search engines are not disclosed, but experts have identified several factors that search engines take into account when creating search results:

• Behavioral factors. This includes metrics such as time spent on the site, clicks, comments, and bounce rates. If a visitor leaves the page and returns to the search engine, this may indicate that the content was not useful to him;
• Technical errors. Problems in a site's code can greatly affect its ranking in search results. Page loading speed and correct display of animations are also important;
• Usability. Ease of use of the site is of great importance. It is important that the site has a correct sitemap, which is analyzed by search engines;
• Content. The uniqueness of the content is the primary factor. Next, keywords, their frequency and naturalness of use are assessed. It is important to avoid spamming the text with keywords.

Why SEO promotion for your company?

The modern world is increasingly moving to the Internet. Any large business cannot do without its own website. Otherwise, it will be difficult for customers to trust such a business. In addition, the Internet significantly expands the possibilities for attracting customers. The problem of delivering goods is solved quite simply, and now businesses can sell their goods not only in their city, but throughout the country or even abroad.

However, in order to consistently attract customers through search engines, you need to get to the top of search results (TOP-10). Users rarely go to pages further than the first page, and for most queries, selecting one of the first 3-5 links is sufficient.

The problem is that competitors are actively using online promotion. Without proper SEO optimization, it is difficult to get to the TOP, even on lower pages.

In the next article, we will talk in detail about the difficulties that website owners face when generating traffic, and also share secrets on how to increase sales using SEO.

For any questions, you can contact the SEO studio by email info@seo.computer.

ID 1882