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A recent update to Glen Allsopp's research has caught the attention of the SEO community with its intriguing findings. As part of the study, 10 thousand requests were analyzed, where sites focused on affiliate programs compete.
Here are some of the results:
- Of the top 100 sites that appear most often in search results, only 5 belong to independent companies. The remaining sites are part of large networks, corporations and news aggregators.
- 16 sites from the top 100 belong to a company that controls several brands. Other large media companies take second place in terms of the number of sites in the top 100.
- The study found that 1.1% of sites are in 70% of all Google tops. This means that high search visibility is limited to a small number of large sites.
Glen also highlighted several successful independent sites that managed to get into the top 500:
The study also notes a decline in the share of independent sites in Google's top 10. When compared with the results of the previous study, there is a decrease in this indicator by 19.3%. During the study period, more than 4,900 sites also appeared that were not present in the previous analysis.
The main conclusion from the study is that large sites are receiving more and more traffic, while small independent resources are losing ground. It is important to understand that finding a site in the top is not a permanent process, and in the future the place may be taken by more active and successful projects.
SEO for affiliate programs is becoming increasingly competitive, and to be successful, you need to keep up with changes in search engines and improve your strategy based on new data.
You can contact the SEO studio "SEO COMPUTER" with any question by email info@seo.computer.
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