Task and specifics
Promotion of this project has its own characteristics, since the site is a platform for job search, with frequently updated content implemented through a tag cloud. Technical problems are solved by the client's remote department. To improve the resource, in addition to following standard recommendations, a strategy was chosen to increase information value through a blog and increase the link mass to achieve positions in the TOP 10 search engines. It is important to note that the site is not a universal platform, but is focused only on vacancies for young professionals. Placing new advertisements is possible only on a paid basis. It is also worth considering the high competitiveness of the promotion region.
Basic work
During the promotion process, the following work was completed:
- Analysis of the competitive environment.
- Collection and analysis of the semantic core.
- Determining the distribution of key queries across landing pages.
- Technical optimization of the site.
- Development of a promotion strategy with an emphasis on finding work for young professionals.
- Analysis and development of CTR.
- Recommendations for changing tags to permanent pages with the correct structure.
- Recommendations for improving site loading speed.
- Recommendations on the commercial aspects of the site.
- Recommendations for improving usability based on user experience analysis.
- Writing texts for landing pages.
Some of the proposals have already been put into practice by the technical department, but the implementation time has been extended, since the changes are implemented by third-party contractors, with whom constant communication is maintained.
Works with a focus on blogging and link mass
- To support the site, natural purchases of links from social networks and crowd links were organized, which contributed to a moderate increase in the link mass.
- Every month, 6 texts are prepared for the blog, which undergo approval and adjustments (with the addition of key phrases and LSI terms). To date, materials have been prepared on the following topics:
- The best sites and channels for finding a job.
- New professions that may become popular in the future.
- How to make a good impression at an interview.
- Career guidance and its significance.
- How does the state support young professionals?
- Top 10 most common interview questions.
- Where to go to work after university?
- Is it worth combining study and work? What to consider?
- Why is it important to write a custom cover letter when applying for a job?
- What skills are in demand in different professions?
- Top 10 remote vacancies for students.
- How to properly conduct business correspondence with employers.
- How to recognize an unreliable employer in an interview.
- What trends exist in the labor market today.
- How I found my first job (storytelling).
- What is a personal brand and why is it needed?
- What employers lie about when looking for employees.
- What happens to professions that disappear?
- How to look for a job in the fall?
- Remote work: who earns the most?
- Features of online interviews.
- How does the recruiting process work? How to increase your chances of being invited?
- How to overcome fears when looking for a job?
- What kind of job should a young specialist look for in Moscow?
- How to develop in the IT field? 15 in-demand specialties.
- State support for graduates and young professionals.
- How to deal with impostor syndrome?
- Features of personnel selection during a pandemic.
- How to organize a workspace for remote work?
Results
To analyze the effectiveness of promotion, traffic data for the last month of promotion and the previous period were compared. As a result, we can note an increase in site traffic from search engines. During the promotion period, the number of visits increased by 54%.
In addition, traffic from mobile devices has increased, which also indicates a good response to the changes and improvements made.
Conclusion
Thus, the promotion strategy showed positive results: an increase in positions in search engines and an increase in traffic to the site. Work on technical optimization and improvement of the site structure continues. After completing these stages, it is planned to adjust the strategy to maintain the achieved positions and ensure further growth.
For any questions about SEO promotion, you can contact the "SEO COMPUTER" studio by email info@seo.computer.
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