Let's figure out how to look for growth points for traffic and SEO of your website, explaining it in simple words.
Lately, it seems that outreach has become insufficient. Everything is clear to specialists, but not always to clients. Let's look into this issue.
Traffic Types
SEO is when a website gets more traffic from search, right? Yes and no. You need to understand what exactly comes from the search.
- Type-in traffic. This is when users type the website address in the search bar and go to your resource. This can be not only through search engines, but also in the address bar of the browser. The volume of such traffic depends on external advertising, brand awareness and website address. For example, many visitors to sites like Avito arrive via a direct address, and not through topical queries, despite the presence of such queries in the first positions.
- Brand traffic. This is when users search for a website by brand or company name. External advertising and brand awareness play a role here. Sometimes positions for a branded query can be taken over by clone sites, but this is already resolved through legal measures, not SEO. For example, in the case of one large furniture company, 85% of users came specifically for queries related to its brand, and it was impossible to change the situation with thematic traffic.
- Product traffic. This traffic comes from queries related to the name of a specific product. If your product cards are well designed and the price corresponds to market conditions, then you can get to the top. The main work with product traffic is the correct indexing of product pages and improving commercial factors - from assortment to ease of purchase. For example, in pharmacies, up to 95% of traffic is product traffic, and thematic traffic is of secondary importance.
- Thematic traffic. These are queries related to a specific category of goods or services. This is where the main competition for positions in search results takes place. To achieve success, you need to work with various factors. This is a long process that can take months or even years.
Search for growth points
Where to look for growth points for topical traffic? If the site has an already developed structure and has been relatively well optimized, then there will not be many new points.
- Adding new thematic pages. This is the main growth point. For example, in some niches, like cleaning, the number of new pages is limited. But on a store website, you can constantly add new pages, such as pseudo-categories, until they become competitive in the range of products in the niche. These pages should not overlap in content with other categories of the site.
- Pushing pages to the top for already known queries. Almost all traffic comes from the top 3 positions. This work is labor-intensive and time-consuming, especially if the core of requests is large. Likewise, if the core is small but the competition is very high, the time and effort to produce results will be significant.
- Experiments and search for new horizons. This could be an attempt to change the approach, for example, migrating from commercial content to mixed content on clinic sites. Or creating a blog to attract information traffic. It could also be creating a network of sites that work on your topic.
Total
The moral is simple. Every website has its own path to SEO.
For some sites, SEO may not be effective or cost-effective compared to other channels. For others, it may be the path to explosive growth. In some cases, you have no choice and must fight for traffic in your niche, even if that traffic is minimal.
You can contact the SEO studio "SEO COMPUTER" with any question by email info@seo.computer.
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