Experiments are often conducted in the world of search engine optimization, and one such test conducted by a large online store yielded interesting results.
A store with an extensive database of about 200,000 pages, as well as 30 regional subdomains, decided to open product cards on one of the subdomains as an experiment. For accelerated indexing, special tools were used to send pages to the search engine. Result: after a month, traffic on the experimental subdomain doubled! So the question arises: is it possible that Google has started to favor subdomains?
Analysis of the experiment:
- Product cards: Google prefers structured data. Publishing product cards provided the search engine with more information about the products, which improved their display in search results and could attract more users.
- Using the Indexing API: This tool made it possible to significantly speed up the process of indexing new pages, which contributed to quick results.
- Regional subdomain: Perhaps the increase in traffic was due to improved local SEO optimization. Google could better recognize the regional purpose of a subdomain and show it to users located in that region.
Is it worth switching to subdomains?
Despite the positive results of the experiment, one should not rush to conclusions. Subdomains have both their advantages and disadvantages:
Advantages:
- Improving Local SEO: Subdomains can be useful for promoting in certain markets or regions.
- Flexibility: Using subdomains allows you to create separate websites with unique design and functionality for different areas of business or regions.
Flaws:
- Difficulties in management: Maintaining multiple subdomains can become time-consuming, especially if there are many of them and they require special attention.
- Spraying the reference mass: Link juice is distributed between the main domain and subdomains, which can weaken the authority of individual sections of the site.
Conclusions:
The experiment showed that using subdomains in combination with faster indexing tools and structured data can lead to significant traffic growth. However, before switching to subdomains, it is important to carefully evaluate the pros and cons and conduct your own tests for your site.
Recommendations:
- Conduct A/B testing: Compare the effectiveness of using subdomains and subfolders on your site.
- Optimize structured data: Use schema.org markup for product cards and other elements.
- Use indexing tools: Speed up the process of indexing new pages through the appropriate APIs.
- Analyze results: Monitor changes in traffic and search rankings.
Don't forget that SEO is a process of constant experimentation and testing. What works for one site may not work for another. The main thing is to test and find solutions that are right for your business.
If you have questions or need advice on SEO, write to the seo studio "SEO COMPUTER" by email info@seo.computer.
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