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Does SEO work? The answer depends on what exactly you understand by this term. Typically, people associate SEO with optimizing texts, correcting technical errors on a page, removing duplicate materials, and working with titles and links. However, this year these methods no longer produce the same results. Let's find out why.
In many industries, the bulk of traffic comes through aggregators. This is a reality that you need to come to terms with. It is very unlikely that you will be able to defeat the aggregator in the fight for positions in search results. But this is not a reason to give up. What can be done in this case? You need to analyze the results for key clusters, and if aggregators occupy top positions, add your company to these platforms in order to reach the top positions within the aggregator itself.
In some niches, aggregators are maps, such as various local search services, including those that provide location information and business contact information. This is especially true for hyperlocal businesses, but can be applied in other cases as well. For example, in one of the projects, a card may bring cheaper leads compared to contextual advertising, although in a smaller volume.
We must not forget about the importance of completeness of assortment for SEO. If you only have 3 products in your category and your competitors have 300, you may need to rethink not only your SEO strategy, but your business itself. A good SEO professional will tell you that optimizing your business processes can be just as important as optimizing your website.
For any question related to SEO, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
Eid 2008
