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If you are not an SEO expert, then professional help is essential. In this article, I will talk about the importance of SEO consulting, show examples of typical errors on a site that has been optimized for a long time, and also provide an example of a report.
SEO consulting is a consulting service that includes an analysis of the current state of your website, as well as an assessment of the work of SEO specialists and contractors involved in its promotion.
The main goal of SEO consulting is to identify weaknesses on the site and optimize processes. After the analysis, you will be able to:
1. Determine whether there are technical optimization errors on the site and in what quantity.
2. Check how correctly meta tags (title, description) are configured, which are an important indicator of the quality of optimization.
3. Assess how correctly the site structure is formed for effective promotion.
4. Check whether all important commercial factors have been implemented to improve search engine rankings, which also affects the number of orders.
5. Assess whether there is room for further growth or whether your site has already reached its potential.
6. Understand how well the reports and information sent to you by contractors are prepared.
7. Evaluate the effectiveness of the site and understand whether you are moving in the right direction.
SEO consulting helps to identify the weaknesses of your project and suggest corrections to improve rankings in search engines such as Yandex and Google.
SEO consultations may be useful for the following categories of clients:
— those who work with a contractor and need an independent assessment from an expert;
— those who experience stability or a decrease in traffic growth dynamics, while competitors continue to develop;
— those who want to make sure that their SEO promotion is truly effective;
— for those who want to evaluate SEO potential for growth or consider other promotion channels;
— for those who are faced with a sharp drop in traffic and do not understand the reason;
— those who already have growth, but need to accelerate it to reach the level of competitors.
As a result of the consultation you will receive:
— Assessing the quality of the contractor’s work. You will find out what exactly was done to improve rankings and traffic, and also receive feedback on the quality of its services.
— Report with recommendations. The report will indicate any problems identified. You can correct them yourself or order a decryption service for a more detailed study.
— Growth points. You'll find out how much traffic your competitors can get and get an idea of your site's potential.
— Tips for improving performance. You will receive recommendations for improving search engine rankings, increasing traffic and increasing conversions.
- Budget savings. Conducting an SEO audit allows you to avoid unnecessary expenses on SEO optimization and paid advertising.
Results from SEO consulting usually become visible within 1-2 months after the errors found are corrected. However, the time to achieve results depends on the type of site, its complexity and external factors affecting ranking.
Project overview
About the client: online store of goods for business
Business tasks:
— conduct an audit of the work of SEO specialists;
— identify problem areas of optimization;
— indicate growth points for the project.
About the site:
— Client website: example-site.ru
— Site age: 2 years
— Website traffic: stable, with minor fluctuations.
As part of the work performed, the following activities were carried out:
— Technical SEO audit of the site;
— Writing and posting texts on landing pages;
— Creation of new blog articles;
— Design and placement of articles;
— Purchasing links from blogs and crowd links.
1. Technical SEO audit:
Despite regular audits carried out by the contractor, the results do not inspire confidence. Audits look like boilerplate reports without significant changes or suggestions for improvement.
2. Purchasing links:
Low quality links that do not contribute to a significant increase in link mass were placed on dubious sites.
3. Writing and posting texts:
The lack of technical specifications and analysis of the effectiveness of the text raises doubts about the result of the work.
1. Incorrect meta tags:
Important keywords such as "buy" or "price" were not used.
2. Problems with the search function on the site:
Search works through redirection, which is a critical issue for SEO and user experience.
The following problems were found:
— a large number of technical errors identified both in Yandex and Google;
— duplication of content;
— problems with redirects;
— lack of canonical tag settings;
— presence of unhelpful pages.
1. Traffic is stable, but not growing;
2. Traffic goes to certain sections of the site;
3. Predominance of low-frequency queries.
— Lack of a “request a call” button in the site header;
— Incorrectly working buttons for downloading a document.
In the coming year there is an opportunity to increase traffic by 2-3 times. The main growth points are related to eliminating technical errors and optimizing commercial factors.
That's all, thank you for your attention.
If you have questions, write to the SEO studio "SEO COMPUTER" at email info@seo.computer
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